Brands recalibrate focus in Japan to appeal to younger consumers
Posted ByNancy BuckleyOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No 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nQ3BJxQ4blSTOhkbcdbSpYP+yod\/MQNS1d676AyEyGjhmDYuTvfLv2\/U3e+oTEVl9xcTyqIiWWzF0TKFyWU0JR3EFeTNZBhU\/uosURGJbbMtJ2rwIOtWxElr4xAODmvK1RiRXl9xj8c40rb+nk0NAvmHbIclJZ6l+Vnhf3l9b2Rv7qhWr\/I9Ma33q0QtAmMPOn7DPn6ZCJDvFJ\/dn9McE5i5E10nuR86EA2ocIWyWtf957Y8OJTij\/NHicr+kIlBbm5OdMDYv4s1n8pFr+JYlLDERYxwZkbYzX38gj5VeRhqISWheuSRR4Nqoz1dd0zqK8UTbthf+B+bxw6w+LwEMhaqnY\/6Fu2dDDy2neYay84tjuVrxn7Tw3kF+K9Ix9Y0u8Pzs6O2msO8x3ymVI7mFtk+oqBg4nlPXQMZ8ZwEeHMNddzYwc\/QD3J5aU\/gtbkc2UfykpyvYf2fzXPG4ZJP7Hs0D4VnphQ45SmjkDZ8U+KA6vW2SiyAWvw7b6OkePNIDnoQv+tupdAu+ZOzTHVPXjE\/T+fEyVc07s70qdR9hdiovJHyIw3u9HgJna63EGKQ5Eg0Y5HeKRkRMGeMDM0d\/Lu6jbO+sk0XPtDyfxAUxiVgdPXMKf6TCh29p6CBbtxxAtxt1pArd4I45Zvy69vDYknBfvMCaelxFQi5qUOLmIomUD9JgSDqbQGJ0uBB30kpbvL0jmSx39Hw3xqtUINj056Oo0qlGroivm\/GC502Nd5dkWqkwW1mG1Q7ahzpcix7W8rAFzOJqOfEc2tFzCUQxM3Yaj50wJBPuS1tbq9yIzcEGTHQVZVqxMVmqubqNNGsG1qQp0zsXi6MbuDn7ioKd1k9JbxvhzQtu2oKVLH\/44Ctbl0U4QcHGEBx0vD7WgkOkfPDfMr0+hv0ornxRP\/dXsgQuL3Wh\/M5f7QR0SVb9qHKLRzzKfSSmq0UUXFDZsGvruubVrk\/x5c7SsMdDZw5mT\/RPb9KyIm+SG0mj5L\/irynSw3Vfh7V1dvlLSQzvec479jFFrZIiw8fWtImJSYBsDB4\/4xiUY2MtJU5VG7oQPqD5Ge2aTAetjLUjCZtJOHyGfP5tJQQbz6lsVmzM0Xcf\/yU1hdULiRopTxxV1Dtoay3H0Cw8IL5oyQxDpJDL22IYbZdBefFYS6lWccObFICpDVCf950x8pMNFd\/u71\/yRib2y\/DTR\/PFqq6H8NkGwg3TsYt\/0P03qvhe0bK4Agb2kWfJ4KP1FdHV6JcdPUh+8VWyftYMXjCoNH4SSN18CWdyM9tE2R+q0sLMCGa5+2UWcgoNAyP2\/HUFN\/d5DV1SIRl5ieQUX\/NyqtEpL9KO7eEe5vG4MBWSTDEiLd07JeyIKZCA8nfk\/u\/LhIZz+zBb7xrtdOPCMZAAGEkG8zJrBYuHxOS0GsG01QZ5Et7jZueeGrW98Obcp4fzUQLhXMlA+yZ9+u+7gmL7Sd2IsrEAg2KG3u86E2mGOUti0TkGkkH2wuAk7pUK95r0BAZ6BzrmtWMMyRp1xwqeR50nHX9WKUReLw5EywjiAl2+SRGnOD2ds7tsyDsHCAw9l3yYtQM+haR0GCUYbIzBFmB\/XQJFZXJ6ORXUl+fs5IpNBGA+EcxkN6ldlLLBeKzDqAEPx8Q4NMNyzziPfAbNzwIEk51GY8pVfmYFK\/nXaBRogx8X08VxbD6q46hy+ajECnS6+wD3nHS7kOQZco1QZW\/NE7rPfswhCbznONqlT+iSegtnE9OOfSUCDtUz30ehY75PGW1tbHgudNU3EBxBjZfY57e\/fIHtGbXWtwIC5dGSGFyDdImcTvhd\/\/7enE\/tM3677O0tXBTteoqKB6ymMTP1DGiZXn1Btz72m+5\/2DErYgFh+6iXu4XVkuLlvt7yHozOFE9DzvegaDKzcO2xkAB\/wTy0CRdPjueTpQvtVuvrEh5F19M15XMFEdb41Uok5JwRZYLOTa\/rTVSra8Sy7C1L\/MKI54EMvv4SEu221esdeMIutqE9IHpPbJ+4qWV5ij7PujieeY0gfzim3LO5QYtvai2evkd8B38wKcspM5DCQbdxBxqaxJzzLa+CleKhASizYVAJ2JRvpuTm0apA08HbHj64yC3bk5GtSUaVLtVrQSjg4SVqN0\/K6oKMeRMUHe69rvzEabenZVDeE8N9cW9gF7lS2Pq3+RSZzHRszqC7Egvnp+U\/Nnm5do9Om8dWekp75rLlpJa\/KnO6U5PJFsWP0xq7F3peFtWbMCmqejCW4q\/wXDrliTxvYryDhid87nkNHfFVAUpxMbk4Md3zDlhGHJuZK41pqzpGBEjXkjUBMS7HCjKavwjfJSeEXhciJ2X4lHz7FoDo0kssmODxp6O1hFcXA7cXn08BaiC4nEEoZHL9cqDpc8qkDMtrp6fLYAQnjv0TpmA6AUoos7+rfsRupnnfwFWkllW\/NZWBWDqM164MgmRvlF5hlMNGEybqOD3i0sZ1IDyF95qVRmy9mqsG6lJu9XKAamRIB1p9eEzgiPxjE3oKoc9ZTJ8t9V9XGiYOrzEr+382kh1oHvR1FA8gjpSJawNjOrTvNadIRJdJcY5vfxiUCWYc2bQcQgqX72lg1Sn2gckGCnX85UWLOiJ4I59qV7pxZM298oxfkQcyCMnGM3lsypKgcLV1yLsAh4ObKddz9xfN1wZC7tBZkhHzGz1lEJsSARYnK0bUMzUmAlvcHUxv0abFtlHMLs1rync9Ti\/vT1PAIf1BBb33l5iT3I38jLUMBhUtCSnnPpyvdnWdLwVU5N3ncCIEWroeAJ1SLsFIH7z7dvCV5yaKmIonvCK1\/LnJyi+MH7CzpuoWoOB7cjJUqdKRIIMmMKFoatrVC81Fwfh\/BXkhwdNmEWFsu4Yl9oHXKDZO\/UuX0eLKTtR+8mO82YZr7vj9C3DEacPPg9txGv9ONmyyAOapu4ASB1ITmkJ8+GbbjUQFFqTw4ly68cKRIbbt+37thL6cT0bE7ni7XS71Qz8zOIYzdTgmVO6PTVnIXDChlDoc4vZzocSMxc9+7f8uwGpLuX8xfEcxG938\/as1NvcOrV9E8QN1xbmvHsirKhyHXKRX+0OAF8TQ8\/Dtv\/DorUeJoSLsDIQCtUqrwWn0J7GLI1NfTvGVyeMAnUFu9LvixAZAKQPEhtXEX4RyQRRDwBiexM8nF4\/\/7+jbKPomA+MMbSRsj2GbFEGtxzETWqfh7geFUHtVux8An0D6QmszVA6yJRPM1QZOCVEsIEGtfKsMT+hxmVlWClBjer+DCxeTeG3QdQ4xdXjI\/HwmUotmYijXSsB1zw5UXyUIw54iDKnPOEAjmPKdl3DagRuCGAh8kJvDxTyOnyu0dk6loDZ29JDWYxDucP4RhGFEt3ggXIpZOcnyCFbEwcAGADG8zsqMVZ8aKvHdlJuzJBPjNh4EbrgL2o2gGZkhazQjmrEK8PdkVHp3003Fs0OwpDwWJDrJ4aIw6SDjI076rR6\/N+5DtNySFQEyLR\/+s6s0aadOGGiuLd1dLqaKxNBr7WgNEnEto3pMr0qTe1HJNTwtmDgl09tFg4W2MHZhKMQd6Gd6A0Y8HUIGLczFK\/V+O9kwBvarp+Ts4bs0NF\/sRvkCFYbbZhzyTafVkjgWVXiCXOqBz+k85wyVi8QK2RY06VcN\/GuyLk7Ul0h8\/fhcdZVUaLTlaKe0w\/3hbyl7yNUsMaLjS+1XnlbngDkgn5AeozzFCI5PoaqKZT41t9SJAjIzs0SYfE6ZK4nLIW1T0G1sfshUFBFGq6wR7FdGY43LoS9L9xGtn923x42JmUbiwEzvn2kGj\/Mv6v+L7\/2eFfutsh+PWR5quoVeaHjAazZ61hXL5MLy\/eVQU\/89DDKdhYh\/92a+BL2H5irKlBPyKQ9I\/isdx9W2HVgkycuLzIUVj8xm0d2IUTB\/kNSMYQe0ZjkjQMCMgi5I2\/\/pOrpqbwL1ZABtCWjbzT3dSFJzcR0QUp7PghB3OudeNZVd4U4urkpIPtnk2pr8N9M7bZWW0EN1+Z6FbcSFtg9xsYDGTnB4ysUxq4pn0pWHmtQ32j\/VLcyFDUbAnHMxZw36HtPcWED9IyKJfQ2kLNNneuA14jKPmVcRTWVWKjguS2kDuDknUP92zecUM5XuPWdl2ScpCFFQoi5WiYLPD803vkwDtM\/KOUONv4nvFX\/TrZ0BIGLynU9tzuqy+wt6ele+peH5tBd2m0iOZP4CYCGhMTLTgwiLKJ2LyfmYkdKKfAHuuY8kX\/R6H3AZmZdF+bpMtX0eyJ8s6C2kn9sN7IDa8\/HFfPDIbgprM4mDNmoGntJZKiy8Fo3A2HUPw0ccEtKkmaWX8TXYhhvCZqW9zMFcSlu0SrC\/AEJs2xFA8bdcyw+q5+Wjx8py0KaTPB2PJDO9Ayq55foarL5MRYPRLR\/LJEJjCkP31fZI\/PYJPnm8bE9Sq1temBTKeT8PyA+ZHVykaVSr\/EyuNKALpIUuGPjpuykYxQuEo\/bNMwswf+iAvdC8Q+3mYstoZPlYkSYOM8e9ZQeDqm2McR0uZ8cklBRkN3rFfL6XrwfWsXttsNjmw+qxSCPe+4PXE4wRzJe31+hDdJYPnfNTt58V\/EhgR5EpCiq\/rg1fY0FexZjT1RjFaPanzvqCBz9uqccLOS77pbPZ2WNDKL3EKyI8\/RlMcBGoZ7LItTNP9V6fwbFaKsWtIDmFSLKxj7U8DsjyBYUNIFA\/uxZFCgrflNGlgBKz5ZU6GPUPcXhKg\/d2wLcWr9sTtJG1rSLXPVfHBLrhUkJ2h1ik\/kAn90EcqWsSEbF+dJSht5uiKflpm16a4q+Y+ytYJwM+osrvEs9cN8MmMRj8l4KxdYocK9SlxhCR\/e3VpDh88rpyPeeDwqflCpvXUR3+b48G\/sOx1NDdnCfQdMEUzyL7dBuS23E24ktLHIb63R0lz4FsLZWbkOJOfsThl4PY+d7V2RKj1fyiOCxFP+hXNl4kW7uE+6aoCuk6r9jAZfZK4mA0vhfB2MgpLzaIeOn\/2J+KAuiDRKRBWtf9gKwm6SN48qWwrzUdYItZ+DQDFF9QjADREaQCl3ILSqkUZUPWUTtfZPNHcAQRQrRjkNy\/aFE\/7l2ZXNi7pMGGDGTu2rL+m65sV3osl62aq+6H8flajYjo0I5MX9AdrLvsyFSkRmocMzwNFKIvQjGY6N6DKi+59fzOGeGHY3Cw8Tz+4V8eavB471dfACJdDgLUWOiolKUn770G+lXE4CF5HWaC\/7ej2rQJC5eyN3VDAMv0=","iv":"e781f3c658b57e72136e000149b51913","s":"aa9a3f67668033f9"}