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Brands rely on repetition to spur gifting in W magazine’s November issue

Posted By Jen King On November 26, 2014 @ 3:30 am In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Jewelry,Marketing,Media/Publishing,News,Print | No Comments

W magazine's November 2014 cover

By Jen King

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.