Gucci and Miu Miu were first off the block following the easing of travel restrictions. Image credit: Miu Miu
Brands roll out big events to make up for lost time in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"4895be7ded956ea4ac12d396b5ba2549","s":"35823515c7c7c5f8"}