Brands scratching surface for app’s creative use
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9bae523da4868e40c46e13c023c92094","s":"8d197ff28c44412e"}
Yan Revzin is business development manager at Tonic Design Co.