Brands scratching surface for app’s creative use
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"cc5cf5a1a1cfe6eb1742dee1ee65e343","s":"c4c0c992fbe40a27"}
Yan Revzin is business development manager at Tonic Design Co.