Brands scratching surface for app’s creative use
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"26ebec2d7197deff3c15d6400daa4905","s":"1902f7c171cee69f"}
Yan Revzin is business development manager at Tonic Design Co.