Brands should act like media owners to connect with consumers
Posted BySarah JonesOn In Featured,Food and beverage,Industry sectors,Marketing,Media/publishing,Multichannel,News | No Comments{"ct":"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","iv":"912066aa957975973a42724e38e12a03","s":"2b13c11e094608fd"}