Brands should act like media owners to connect with consumers
Posted BySarah JonesOn In Featured,Food and beverage,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"842b675848c0287cec882a3af60a54f5","s":"a5431dd48c3b5f7e"}