Brands should act like media owners to connect with consumers
Posted By Sarah Jones On In Featured,Food and beverage,Industry sectors,Marketing,Media/publishing,Multichannel,News | No Comments{"ct":"PPUXP+vVTJ3SOlPH+GeeCaQc+2TH\/5q9F2TTArV31noHXWwEXkxax1QPM5fsUr0YZdHZbcyqMP9Cw0SZGRWoDCKz3mDj6IT+P93bbsa6toBw8E6l6RPjODODKzF\/jOAbG8CDFwZNpW+Pn5TpPbaMQrBNfTVVwm3Mo+TH3mEPoTW0wQvgsynQjXcPOleIPfG+3Xn\/CeWkgqM+o\/l\/jbMYsRm2tts8rgbx8ZUFm5L0QeLcCqx0mOzIkd8+dnKFtx7GdRYB5olOyDeEcWmGMkcxC8vSDLgZwEmyCO\/jMtQpRIQK69FNdUcIdH25jkJr0zNCPpU5uUKgyzVTfpOgB6\/zlpXeO\/1tInyhGItXkIxQopnmOPCk1tD4A3e3tZkgk7jpKJLxOfzoCXMlqAvmT97ZKjZZJ9m6GsmFlPAsEplXKuWT02UZjE+ORcqErdKwq\/My6A4F8UMBFy7elv0N+veKeac28vpDQsksWr2ZSzJSsCac3R0JBLkXEnIXqYYywm2JsH+x3PqgwKTvJpwUZAl9fjvQTxCKZ+4gI4L7JtalEfuRwZcBIjC3mTyc7JGnn\/TMcRHXzOU2xoJKgD+br7VHsAE0iEXVx\/Qkh3nsA+T0v2EXILKHSIuU7brRX6tedGKkQomLqBNe0130LJLUM59\/6WWA02BnnpodIU6AnU4XvjwclDf7WCAaU3G0exLlLHmbnfAU0MWjUHp0Z7U5uwCFsZ49O2FThL\/shnTgCuOqNO2fvjZ6dJR+ZxzRgDDV2xA4LkVWzTNnuQWwhwdXlTyCYrZruZiy2wQ2o8KvWfmfpswntGp3kVhnrHOIi36BodRC+SHwvrkUkjqhILEGTJcXZPhVuBbYC5lQit\/Oja91fWofKRWXvGNYH18t5Zx6QsIpYpNQUvCu9A4Xjr0FnH4jZImDlqYV3jDUYpEq3H24JmgdMjRuX5idW3mo\/ANU9JNfPofJ4ZrkJQB784hG98p54qnwQbNknBArr0hBALiLtymcbgLLYF\/tXzKjtRgTG8F\/xuiHG6EvFA09sS6utCJ5Z2W1RsQpnKsmhNB46zEihk6U1PAZfZ8xSYryy9xQ0f+u3Xn02GgMzIx4PoIQBOBpalgn2l5JtSTta1VERlW8Kag+1hAZMRhuyJL3CuY6Vbz8ZdSVHqNay41KSv6ecFepFnCxNqQ9+3G9TYPy\/LsjKzH+M5k8Z9hjreIqdwyGM8V9J+YP4XzhMBfGdvkRd0ULan5evQwSgWaSfZQ+Zy8INR0sFEg9d+4KIewMQmV8in63s5UMfztcKDng\/\/Y63AUkpbu+6mgXQFMFHGaL6cobT75GtdzV5TK2sr9yQRGLx\/AiJcOAHsRdlOaLIt09zQfxvjGcRYKyFgLzzsD7l1mjQngfsn0lOaJCW6sFOKAiQexo2EFVI\/jG4gll0Aigk9\/hx1lSCn1fR7ZdbP\/gM4\/qfi6gBeVPfGYY4ZIDioKI8WPqtq6v6ry20dMcRdoQO\/wEKtWFn5fb6h9mHvmSiB1dvwmNEuu0T6WIa3jrTCqKxsaYsosA\/1yKqmaBTXMtS3ywVdVP9k9uA02GxbBiH50Z9ixabvcbpYq6zuP0skehU985VbXMw6\/NXS2wfE0bO0XAQQu+dbf9o45OqPKqGEWm\/BUa9W2duPTa5+78iYFX5G524O0h8\/DKHotFhYdrO3Hz0HyRRnNPvIFXUmnYCkoR2kDY4vw9pTFLmIVCue6ymQC141cSzIwGgTwU235LAEoXp6oo1jsJiXk2qwVcmbBX75djPCcR37Nhy+Vwv\/DyaW6TLBuZM3e35RhJVxwiNtikUraN2bRYhyoIk0fQ8CzzOMkTPUUR9J59Y7hALdRyNT2oVBhe9kDwlPp3Ript700vNC4ZmaNX2WEnbdRwMVEvpXm6JnE0ayO3qj4o\/m7KA011pfWrO15\/BimtTkKEe6g4rzJ4nXZEtIG\/nVAErE+I6cnXxbB9UvS+ACGUbx24cWn31ugv0XC6aYd8LDC+FPbEm\/lswkBui4tJhFl3y20p6JXwgVkt8uYRypVInXxpgsN\/iOfUaURcrrLNkAqreie2eREnTUPSYRPTxKoQ3cVgrVkXELcB4KNKkp0xhHdRw3cBh8O3uLer09hc3E7OqTwXUxEQPDagyAw7\/Ah0ndMtLhWpMOFzDF09bUI7zhgZYr9iUWo7ewFDXsXwyk\/xlj8txgRBlq3VEiOn8kquWmg7OXrpKqNyfs6pczQUp7rdLJKK3sa5A9BGVQlwSyCPBxeBcGMi0GR4PrRmv\/MighBk6tpaMJGOsyNO5wLzwoEkA9j6O0+crLNxCLMyscZ6dGcLRqnJCcOo4s81+pH+E9gmOA4AHA5yRAQKn3TUL4EiQ3NWDNEQ6XlU6+PT9SUV8DBLu6I3ALrYOvJSHZWSZmMZO0x3lnvgE5gAFLVXexo4mzBVaItM0rKoptzid7tCwtRmq5FOW\/1VqWRLhotcAMCjfHPskf0FcUPXoGDoKF46welFyw9fQchNBYlfaReY6CANxZBuHBNZucKFk27NQm\/E5NBwIiaFrOzfFzijm\/STKzBeOtHiQQzz0hBawYpjgQQs5MQKGY4gnR5ySj4uHd1HtiKHo+XCux4NEmoKLI1+BZpoO47MnQzzEc2ZQg85fEF8EVbWEsuHCy8K0\/jk\/Uy76D1G7WI72yNpHvlnMwxBYaHPjCZBiDQ6EBBeqGk9OcDaBuhECImc81vQkmPGA7xuQWCXPhELAQWage+glu\/tKkFRoYWUr6+achhUFNXSEbaUi9zvJeXi0A+g8mfoupQs1AFJu87goiu197dLVVGhEZE\/ey+6ZmP22SakqrD\/xZt+SKXmTup\/WpSUBctiJGBCclZBdafv+tO29dQKGO3jTYzIGLQS5VctPDWu4VKtLqLSYW6BAGC6yqMI\/bBZouS5SuTwjfkYue7Sb85gnGxkeD3NQj6o3rKnm7PiCtesNsH9XwGzMRHQ8gsnrhI5XJMToNjMGwE7UOLN6qecWEmiegZ2\/Y8FWgOxYupWDAuO1K\/rM7Wer3xwP2pCKryGFXYEq\/yXfFGPnY2puRovytEe24spUyyav0c5Apfo1Savew1O4VkgDDamggESXCD078BTXCawl8wNZFAOLzGhQVEkZHwjnit7mMlwNYRLRBxkl+r+4WvW3aHCLB+zJp3Ew1+0a9N2RSG2c2uOXonlxf+hkZm2u4COhTuZu7KRUD0E0E0g8Z9fA3Cx6e3Ms1jGKaI14Nr+w\/2SUW9vtT0Yn0DvSnplQUDffu\/+1VhOHOZvv4Qkr6hgUeSY+JeZz7MFMS9w7lOQOTY47iL0GT9D+NHcZoAsLvB4A4AamikG0BEiqe5iGWgiXYhgsvNhhZ\/3MM8SDyKnid\/AYRVnQa1XS0ykRXmmDmw1kmWTuYE27XShecP9S28IIX3\/sgWzQXDTKKT+hsAJq4n3ZamRb3mQhtyrGFAUAPb1LhLoeUTJlKMh8XB1m9P2h2PhwXm4TAm+yMOuxufuOG6A8z\/BAxpcwdMbp8W1kdF1zZ4l3O\/nrhx1qRzApa\/mtcfKfi8VLALQoNhjmLQkE49FM1EIXMtJmaie8+Fy3IjzKyL53u7Urs0AYaej7d03Xnt2KipgrvuNmAW+enRy+NKLyq6x3BfOSMfXOKu7i1qOJwkZC+gBIO+GG4nLsfIaX8XjPiRYN8AZetAdWZfKemJrQaN0xTJ5F79TxVcr\/rBTDFpCeVcUbk8HLx1CWZf2sj2ShQVjPOW2qw2yF35Aos0h52RNmL1vOGvm2blhGJcemPhEWCRbxwIc0rjpISFPT2wUV2RXLXJ5FIZDXZmfHrQh+YDtdS+qLMWWXDSdJfmbGBZtqrLKrEWwoLp8YYCNrmK+LAyk7sGnQsuFgYjcAHL3DRTZ8n3ZsFnF3euapZtYZpZ+wgTpFWWdo9svqGzKNvN7Jr\/D3gXM5BxhYkH9jq96fE3KBM6WcrKIpGn+O5E7hs30WbJU1vPTfp\/SyPNI6t4K\/nV9JxBMJcwZgtfOvlgARHshmY0IxcRj8IvA9PJbwpDvIwhCOIQCD35fWdPdBShxx0i2Nf6PMI7qJ4Bv+pIrTs\/Uhk2jHadOrC4kSzbzwnAwHBAikOLDqa2jrhgi7bICtJf1y0Ga+RMm+9yAn35Ws2q3DirBvkAENf5X4AAy8ZEyXC0jUJhe3Oofc71ZB3pNRLQ\/aypy2QwwR+sjNJe9dzMoUB\/EpQH8WCZfv4tIf5qXb2EAd7yd05st4vDDYJzeSIut27g4iT4ertsLdcI3YO9PU\/seNr1th86B69FoS\/CN5HBL1Hfs7\/XAEd2CFo5\/cTioYanBRET37tdEV6ZqZdf48bXyApk5wBcF7VxlAdCfbiglWYxTVpCUmKIdUoOJv2sY7MvV5zl2j+xKlXBs35DzZB8TqassDWAwF7K01RlVF9fSAjjW2vXdj7xFav5tN7KiC9NTGS5tpLW9Zl5cFcK3maCR+D1GRPpjs5wqDXU1dGeLfBGkbjQ1iRQEho+GlQqs+x4QQr1xXto4Z4WQDs30MaJvAAZP0Vj39PrHeNwrbtSJSfYrOllBzkrZ8ajjqsWGeXG7U1DA+cQpH+rDjCq31g14aXdUml2pwB6hdqOdaD2Qbj9LDELVmyWsOtjC0vgIqojjIIRvgWhDqfcMdCCU+Yhk8KgShZLboqrrnaam8HNZX2OLz\/D8fRHRWGnEgxfJYuYyf\/tCvLKyAqi8KVIA9CnfOW6mMRGDWfXqdMwtV9CuiiAgrQ4ofbYBiLldWz9xsNiKHTQ\/9Kfjds0TAesVkUCK\/wiuDFl\/eNv5ifxBk3UA+p1IvtThWNAhAJXnDKihrEVURxWtvNLAFJvEiOsmEQqCv0ix7Oqtclsq2u8\/PRF+Cyg5XGTTrk5XvCckkaQV3BxNojpBn9eki58fMb1o1QWcgnK3LG9mKqpR3FxUbWokXMpB0PBW1ew+gfVfqRQiBo64J6F44ZLJBIsaJMJFhFWfESoBeVK0xa7COipg85XZoijN0W034IOqWr0g+Rb3XfuuwNUx9WqAAiQK2rsNSUQHtT8XRDRXEmXXd2BxWkpJU5UcVUp54xcFJnY5TY0zoy1VcBkisxD9CVpStQeIo\/g+OSIWzzsD7VfgVeq6MuAzZ6tbz\/50j+V5NbbFeU0R5E++zL8WRekLsBMMnVK2uVwAX05d6ZptjhbrgSIclVsy93NBWYKFEK\/79QDQX+IKI9DAJvTnfSkfnLGKgvma6bFWgYtVI73f4lb9aViF7dxYvlB52BhEUIa4Mjo5y+KdVsmmGrbTEt94C3VR4iyh7YfHmq0FnzQ\/dxJBdNcJq71Mss2lbx1yul8FdxqVuKh667NeW8E0rY\/i5H6HYupKhw8d3vN+lqpvoJbhO61px1gFFPSAbAGm42GPjsRsS2vEtvuXy\/rffepkyMjxis34dLi7t1YXy2dHyKQDgJCMk1PaVwfEA3MGgzTA8tDD9bnHWAZqWWe5iY30bT7NKe0jSB4d2T9SJzCjjK17zBVOgUWx46yeNC\/z+K0aPS1XiFOYPn6QxMO+C7eEMsAbaKwtKLhAyzTBks8aJZRRmNRBD5s1qCDQsBMRBo3besC\/iOTRQBvP3K3JvgpbwBSV5kBVFNQ7yiwsRp7Z\/DE3Ht\/kDakBaOfsdlonbocwarbIUL4tVVcdQAU4FWJnpi8aLgZiXBPesJ5aNuq1rlRR8GiddHv6fH8v4c\/H6U7w2WLTwLGDcnlFCblGJoT3JTo6YKfccacgrYlaaOseJTLIy3mTd79vZ15zfp5zSLkG0wPl9vJ7cfuotQ2wkvAwTdhfiLmC5esDehS7sa8X5I5Xi9MqD32mbzNG2\/S51KBq1XkpZJ1pxLU+\/\/q6X5wECYkWT5jMALQMYctEjfJPvGfYHvTnr+VMmiZUffIkcwVNPaZGnNCj2qSZ4wX\/bNo0aG+ksYNa3IW7izKyEWZKRaH1cLWekcRvSUU1Or0jvNLHQ7irIWbueAoEeJCPIc1wGB4uArreCzv74FtFg6zwDzoyLPwCOAYIr1niCLk+req7QKiCQ33\/KhX\/7JnR9TTGK92uaOIbDIylDuypICYPZgzscy3j5E6mEO8tBWWwVBPMUnvkfL4SNO12iDaPruobqb4bcmVVd\/u2j1iJ1ub8TEAQfDOEKoLfdG71iybNDann760k5BVyxiSHVXE9vfHbTGLzpeWJzUMmJohqc0+Mq5PyGo7dLBMmIuKM+NmVSdwK+ADIHsAeHJthWIKU1XKYCdRg+0Q4HpCX8VmY0JXH3PtyI6F4G9m3KzOiPL8U026JtViZxyclBGScSXSuPZiohun\/cUkhZ1NbWJqIWRaBNmgeY7l\/w1zRGD9ODtFzPJZCkIaaLz8S4vGNSfGPAqxxbssFa\/bgY5bl9\/1SAu64hNTRddlApLaykvo4a\/Xc71Iet5HxV5VvUlcYoVBx61q\/4ihEeMzZl9ujUpisBCP2T7sevtBpS6yxre2kGDBobnMY4b1hkSBf8WPGFAibCa+f10EMMcxGbtO+0slWvZZvYeJd69G2LG6i\/zrLZpXA7XKJ+z16oXcfnXevdR7tC1ju71sUxSJqD9Z5SWe1Kq2eewowbWQLmFTUKWf4xgQr8HtVHcjPzXNbbz15iFQC\/0BvT7L9X7Cav4MnLQITzptmhLZnN05aYr18pGKfA7VtZUTKCtiVmO+2NNzoCPwXJC0FuOgwD2AvvwCe7IlBAxZ3Kf5eWKlVNmRi0PbTaZmIDdX8qqPEXrgxjAecSyW8rZoMeyeYtN4840MP57Rs7Z+++WJ5z9CA78\/7FZQMLQRPAnQyh355kU31tCPwNLrOh7YexRQffld1NMYLJIDB9GB03+ofPnDE050JVw7pCZ\/FH3FMTCimmSopNEr2eYpcK6F8BqHry+hkzlEkHYoIQFOluR7AJ5SIhMs\/SsEshaPbu\/aMwBTC\/HWPbGcTmBCgftbfeTw73z6pl3rDTEooPM9VhCBpmlYxdAmtqmbtoiwA+JMlvOrZDSp63pVICQ+Dq8NeRNOZty7ha\/gn\/3Y1qWmeGBqsXwr98jER9l0ttGyC8\/Azk1ZSR8oH1FG4f1bXnKWT6mjgnsiffxKwh8jng9WRX\/czvNFuxD0U6CQALdZeBR4LiU37W+FtwZLFYWTBYZCcLIgidzkrYGAipymnlHI6snLzQWso\/eNXrErHojf8cAGgpRxVcIhcoBuMKimOxWc=","iv":"5e576d10d97dc00f5f460975152ec255","s":"c110f05fba249e80"}