Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"717ef9d537c724e741959c5c59029db8","s":"57537db06af918a1"}
Shahla Hebets is founder/CEO of Think Media Consulting