Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"939136fde7e1b8a2162d35a60126b388","s":"1a291340df82e3d3"}
Shahla Hebets is founder/CEO of Think Media Consulting