Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"e40856daa43bb377cc7fafd6d16eada6","s":"fccd26498a1b6055"}
Shahla Hebets is founder/CEO of Think Media Consulting