Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"f8ebe248239d02f38468879ebdd3f1e4","s":"ad4497262e763f16"}
Shahla Hebets is founder/CEO of Think Media Consulting