Shahla Hebets is founder/CEO of Think Media Consulting
Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"4ec4a232ca85e1f003b1a7ef27477ba1","s":"fe15a45c5e3460ac"}