Brands should incentivize consumers to go green
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"MQwyXaCTNebzS04u8oGuZBzDyJMi7T44ksaxzjJoOdui6xCdvyXe1C7Ea\/EMVH0rYepw4SoAe5oaqppF9X0dLTSKtjIEAV3VKLB31\/LUScF4sTudLJzvsQgDMmrKAFiCeyCp1qwUQvXi09xAD6M11k\/ZoFBUnag8G3IJ50FCNrHZkbL425xCPMiHq4DnqVJ5jEwzZroHqyOXgervNzn2p8qCqRW+Jj6GcK9LMfKNHQPXLmQlj2la8UBjXDmdAVtJ615F3DRIFa8LidpIjByxAjISGh2QINsW5rWNGpmJPXaREpdqZU4uPNWM1aY\/1\/qEscnBpTkz5irBsGgIHNOu8dXaac2hPIX+aFUsIiJUkQC6ZI75q7hsEBnicoPsaDfQ\/l4rOE6+\/22O8FntNYfE14Qp6VVp3e+COOxcSXpni2bKEtDMsI2F3JaNQLaMkhkftc62tPQJAXYeSQujo0FK79WV8jiJxhrdD2D8ybuQ9gXTmzxpXanQ9TGOvEy1cq\/k5enhp\/WRJZ5TFX9DoRodzMHteAvIzG9H38QPtQ5VdqUoY8SvN2b6ZHJne+V62LW1lQg6AKyyUpEcydYOlSD9avBZph50sFv+XkxobLl2xu2HyzsBLZOijPIe7I1tn0u4omUZxCTHo2c2uFz0CitGSIPMrV6CXKuG5zRY0KhhOofenFdCQUcsBmiqHXPki04OjoGM9YjoyBikq4hImijmA65YiGsQBpqwtNBME+ZSuYfQw0n0\/GdW2LoPRTzRVjWhhisxTYp1ShATvUekiIYbavbrpdJa91FX+VDg3jjOGDOMMXiSiXAyiEZrh8mpSGanC1pTCO159Xd7uUFVed0rE5MyL23+NcWe53XJXqbAP6tgdlsIdaR8XKWiHjogQQd7+xntfSmsPMzSHOBWirqvpG9FgGQXqGYd8kYdRV9GQs8xSH4IY6TPTq\/nSfe5+E1cNVMkL\/J\/2SDP9M6\/f9Lb+Rtwh2JQWgaOpod34eNy9Svl0LSROPZsLr89bjK1FDGG2Za53M2OW7D082FuJb\/BcDDtiC4hzaoA284lKxFoLB9n+eIycClpoz4qtiRmanhIND\/B\/8dfVR45sz+fnn5HTO\/pGlhpJifZ35Qob1Mn\/8KqmQ+uDC+zQ5HMb46ZZ3U5ZgXgXUhFR8YeGD3WLeLOiQDnezFrQWxr2TT4D3p3\/8Lcx81Zrqd8ZtPNIe+z7QdF9Gm+fhiH8sb92R5pDYvavp87RcwRbfVCev9uNfOHBcnQ2hVvMjxT+0r8wlU3ahrTmRRRsvRf9rBxDTFYFimZan41Wpu12Iu0suDRHpoyRAaCExGROdvnjByM5YvKPd+1m1K\/9EnZxeO4W4ff26NU7c3iQRA7YPNa2md2EF0lWyOuK2KoGLKaIG19779tjTcux9pgvLM8l\/a\/5KKd\/HDFo8nhIvjMHvsFKV40y31G6UGpNq1IN\/w3MUcrxSFv2npxa0\/CgUym+5Ls7mIvWIr8bkEyHjT7QwRoBGUNFjcDizCkezNFuq88Vu9cKwcVh1d1b8piuEvhmc8UrTq+D0w6nTfGYhSxN+DDJjyCaXtGxLLxhfxTFnmJIuEAgEcEd+4zlCkhMb+JlpEWMiv7UwOnln412t6G40uNf6q9gfQ3QNh6VrSzgr4VqU1h+KO8ytscvIECYJkQL6qkXwl0SgYLgQu1WjBznxXj6QMGSTaXrwq0gV6IkFTGRj8slqcFEICv9RAin2Tsl1T47cowXLji+OxcdZuoljAkfhtCvuIVcSrSHO3h+FEnu38YHCg89\/brcjMMOQSTrRQxuAIeelvyWtCMVJjfmSiS56zeDySwdcg+lae1D3KUOu+g5GU3EUJX5AWLHnTdYqlKAInnK\/Dkx8toV4hkdwLR75mA0VVmehtIe1giRtF0rVsLOubikJ3e+mK\/L4uekkZn4y6Aw\/f8hMsscEKDW+bXl5QO0yjHp+iEWddymYVbuGm0sgd5yOEk\/0hlVRdp80vXMEIliYqC7M2p1kWMtGKU+fz8UUAiqrGnEWj08SMXOgaKMCh9eEnl5hxGQsc+iVruYY8DEQO9BRQw6ro35ozcYBiL2195KI7sSsd1zreWVusYkwxR2PcwfhUPtqZZ3Njc0ya25cGj7naOg8L2aeEMk3STe7oVg2kJK6KGyTA9qzUsrPGe7Xl5h78w0SLBommJEkwoPWb09AMSUp\/qYQbHH\/vI\/IDhOv452MqIriYe\/AbidXzkdgCx85dY4NajzmLY7DyT2wiWc9Sh\/laicRSQZWrG30AyAiKR18vNmQhb\/lAdQHfZLua18DzBLSBhsut2Su6FduJbahOmlmoa7XrS8tiph1vckiuvbjVA\/PJyFOqYRUd9Ym\/ImBsoYmHhMBcPYn1qLv354b8XLyhYFgGHae5lAcuDMr\/F8rWzaApi+WeTnck2DquPwtlmJtu1v1mU5HjXOirAOZ5+xyD37GI2Gb68nHgQlykUsDJtEEpUbcK4Ch0fr6pSNyyGSBo45WJFNM8WTesbDxS4WS8y+treczYHZrU+HTXPONL0HM5jvb\/U6OSl0yECBxd0zNrAyOlPL25vvBhT0e+BX+fROatAj0Xm6vc1iqoltREXfZv8divA398Y1F0+5uspNFu4jalTbqcTaQalxI\/vcLPBudq7ttx3qa4Qlz6\/ACAJE22rY\/KIZtalcY+4dRiudQS2zEUDxndcU4MW+zgSeKCRAt7Q4jcGbtEG9wnKOTEeMxBpgT7ViWUCBvoD8ZjLDKF3RO409rph2FEJyTwdF3lPWnVRzFniTD4theOthja42TC5ceRAbjcQvAeyNxRIh1vMgA5QMRR+Rn7MnkLn7pkGLqkBtX9\/eJdui6ZTEMdFZ80DdYogomm2aPsHUvyywhnfO4X3cUfgQJsosSqwldUmsTTafqsR4cGKwXbudu+2D5i4M4mmWTQLsEO\/Ipw\/z6Saslfze3Jo1WRKlJ3cE\/XhsH\/QNf4L0Nd2QPq\/L2VMXZpmapGbCQr+ky2zTp\/vQWf1R9eJTGrPnlwMKrvCKLCGDnhQs1YylfSmGHwIL9Di6qAKvTp4CdYgBW4q0Hu8lo\/TOfUaHk9iPfPwdGDrvHqGnJZLtHAMD3ereASieEd1QbZIwCaLkj2MoE94p7toabheH\/VHsXAL42bTCLT0xCSdPMLoGc\/d5z7nyM8VFNjNrzKGjzVF6rF21hHLwD02gJBn3K23askKf5zNxA5boKZ1TbbMiLp9QmiGuabOoK00xQQ5+BgcYvU5iWVuBB8wfdNxJ1Fyzx4jHw7H2gs1QrSdVQ9TzSyV\/t3qmXVnQ+Byu8gidl381LiEXONucZC9DqUrjudWD2DHd5R7Gt8tVLtmCU66Y7ZF+mpIiB\/QhUDLgRYoX7w\/GQSfW9Y2nvQEqsFkdwu+Q54fCovnfR7B7zH4fE3fOhbBqlrwGbRE+Nqe+vu4xFAU8IwQktcnHa6IywSlfVFUWBECUJH5AwS95xmn82iM5QuXHMPfp9Y\/GLNsUNoj5kcWj72IBHfZhKpHbHeDPcuYae8m\/\/O9Vjh+lubs5ApUawNTbDv0f5qA7CE3C6mBYAiz3od9\/y7mN8DMT4HtC2uhFdmtinRflYtKugblnpFJku8CLKex5V4TY2HC3LScOeDKMeM7LUDWtaFIJyiVgxeMyI7K7NIIQP0WrOBrOErsYDC3R0ex7Q6h3sGdgNtJRvqz+J8KJGObRJ6cXsxIgwuOS8JIqlpF60cTJJya5rH1p6\/am\/xz\/eBAzIFGxfsRV2EcXE4qa5whjFH+YONgPSyhilec1bneBX2DApM98Zk9iQV6A9JgpD3sQC30A3NKZgLkeGDl3qQ37DwB2R7ehwbMM+yzv2qflXSW+xiRnDa76ovkoxtJxNlbDHNo1v5wLVHxNEOXIjwQB8c1oVjVCCgrKNQIRuxzjHNwWzg0ZSf\/s3h\/MO1k+GpG\/vuUHkS5mkGc8+IpvW1gPle0oVijgYzePRL2eR1VzndkbHuKwQE60p4Vn4llhvYOxwkwpwNp82Y6YZBQh6Nk+VbgAaQ6RqUoBIqL4AVEo3i987m3IdMfJQT1tUqeLenOt\/dovew8ge6O4bqHHHY0WI0h6iesofat5VdP5GB6YNRT\/hEJNOF8UHTqs1j1Nv4+mYGk0TH8ZbceoDKYUYwHocEpNqaiQR9zB8Wh8Daj2OUMdAO1tid58MfMdIJ9794YXOq195tjOPDf32LTCqNgJwuQtqqFc+p1rfNN7gL8M1kIMOJiBthkym\/Dgu0v82YlZcQRPg43cszRlPw92RPNIDsydJ6morxyrnFTbp0pHYortYPbV5P6kUNpm58fC\/M9PLAcjsJKoOmD9PJmzIi0QhcvcoT7j1fhDJCLbG\/ZRuRFaBV05rBB5QX1puDvcGo2aNlsVueswisjMAxHnKmfTsMdixJJ74QYHjxAyeaYjhlKD+AW2U1nRh9381t9PuywJJIs4NaWu2rrRjbjcsWsTeJ5IYIbj4OQ6WwK2Pd4H1Paq7DFhjyaOm8o11KFxps5D2Ac4M8AV6eoiNwjOddAU59lvWKSwNL2SoRrm6vgc28N5xdtyIZ8z7aIrj4vMDgC0yE7u8bHLUUdm6Yo6jApp8YV37PjDFVzBc+MxvkQDQz9mt4UimtgaONW8b5DnBUGSbdyvf366j7Dx0yPSiFpvrPblOvcf80MMUSNgddOGS5tmjO3VPAm1omFlteq7Mq2x2Zwpw62pKzV4SnQ556kW0eQSulF6I6vJ2f3ZS9Gn3zePDxMhOQmBe2DdB7ueog8hY+\/Q4cKaCSK5vAyhPKKw6OItxZN0li7IelfP2eINE0fE9IdViHM6FWWhhjbNvdDbGwD1snW2zS2dINL6Hno6D8jMSCcaXbrLWW41GvbFXGhafdhgKBFFEtcN8pfJV\/a5Z7\/CPwQm+4tf1Wvq55OvIoAUquF04eeBg9DkYZsGRpqFKdJLt08eofMjoaXXYJCj+HBgn\/SCM\/FwoTi7lkCLHGOqktjBa7QoRRiFE5\/HYpSuWIL07imQRCk3JRe9O5nkDFKdovmsgk5+uT+gIzGLhiA2EGpG+WadrhfIGWTqJ3REwT1gcYVo0jxfdKmb03xDGH06jICTA+wB8Tq0yCZ206KUYSNiKEGeF3BFRq4xr0lXGL5BaqJmGUu6oGDP0UBseO\/7AiZzVfJ+rvImeUK2006VF4zFWo\/kHppVilMIYxjma9he7fQQMYpHu6flTxi8PPMCETlF5GjUJZQrB407pPhxeQQ2wwe\/qHzPMSxXPHcE\/f7A0ULXXsURgFP\/YSuL9PoRKlj2BeRa+aYPTmuiUOXF4WieuR9zmoi7c+obr3d1vrMVG3F8akAk6bqyw3eT5Llo5evCQpzUhL3o4TRf004xaUBCfYiCoZv1OUBEjyFovYLV\/pQtjQGjMi9rv7oOboO3La+9fWXrJEgMroR44eQquMReBskpzSlbzlly3ZOaMh6L6DXQTot7hj5igV0Se8CyPUPhM5RZIuf4f6SHlEZMkaBeQ+cdLxeHXah3HzHj+VVYXVBQQYnrdGatdJEjXZ1y+Be8c0qXONmsJZRsekS56MB8wLhgRFqWnp0G\/mvxLFT9pdQkJvwZkzEOiVH7wHGWZaj5BOulG84odlAATIKSpBc1wE58f3BNyNp82qKQeOYT8noII76cFTQU9zKUMX854A5Qc5HMS4F8Nr27h1S2R+xY1Ran2j4rUbVhQlzXQVeLJZoA4sYF9iUUYEl7QElJMDvTw1r4ApPPH69uzrbrzRXhDNo8hSoeIgldbZ+wU1kzTFHuObMl+R0RjR5CebZlZJJBwCv6IfjYY5BKNwfifBgbfbVd5cpApQlmin3g0+riw5mFr1ujD\/JPkmy3009a+0mY5l0p6PwACdIe8jBuGhLevsM9NzGkTJxOF7JStMeMB8rPa2UwYbkWC4JVFfu40XZCOQw3ETz7MdKF0QpCAw3nUnrrDfjXoej0ogHPGQPeqWCW9jTAxU5Xn5qPr2ZAqOFtYAsjiwYSiHLBpgN3uvlsendff2jczoMIpjZ5e9kKGDgyo\/qihJigq9p6gAQmz5wJbRpw9DUo\/cZvEPrAGigWtNLBSb3\/teAKSbpZzQg8YkoP5MQgd44wKfYgd+vckMG6jgKlAhreedjZiwVWJ3FhV+lIxjDFySPGJH69v3vaI2BYMlCq5JWI\/Gxs\/Jpyg8RrmUNAgdTM7DUB33foRlCG+Pl4HiuGwuZwqiMAt9SWPySUmvafbvhKldUtB63hoU4AcbU4JTX0NRVbl2UDslUdMHbBii9myPhh5M1N7MPGJFWtZJJpvtSVUxJnpP9eTwIiPR9SmTVjgJUN8Z3gVDkO+ezTOmkLlTU82IyXCz+UNmWiKmxZCkJ0ONMT2dLYMzxv9C7tPUe0+o4tbtB6L3nUZzGNOA0\/QC+EdgiVN4wSSPuUTZ26LQBVmdfu10HvxtsOoxgDXlbsBh\/Ynr302vWO\/seWynOpNcOEqpuCrf\/aayoZJWo4HyS8qUfRR7OTWfkMgPW7B\/eKvCz9dx8GivvWemXNAqPfeEbu2s6jhcPdzecD95YeCXw1yaiN8DUBFJtQchS5UUU5k9TR8DNR+T\/cT78iW8DTwOkK12FPZhIRwM+voBCn\/zdcPSLfpKLjkValX\/PXynVXq8LVZKi70fpI3CV+BQpycm+3\/3rY2G7T3XJ2Ta4xcadZ2ii7QWik9uHq8+6hcQlbgTI2zpSolnV4dZp0d0sh6rdGIz\/R1qHUvIJsY2bsRsJ\/srmnNACJrGA+flty84IQCYQOZfnGRhKHpzckOU2qx+qgAZli7T8OF7pEGYPV7iTL8fKai2iRQBXd9rB\/uI8OgKnahsCKTA8JcXyScksfK4UOnaQ6kkk026PiLtZZLu4HsktifYML+s7hiPVBXkKaQyYF+Zan5qSu+vXy\/aYgGfc\/PYTTLPuqn7ANuwMZXJfRjr6DNYHf7bHz03VFgYlWPFbfnPplB33UzwvOqW\/x46Gw9EXG3VhXo1a9iN7wOhRZOzF28ViNqYtU7Wnjr4vgg2o\/FzI0hVLQFLkoHIcKsY2ZQyWSTyuMLacxQlfDcgTZ2\/cEBJ\/OwvII81J3gpioBzwD9YtiTMB2G95utHhHFiSCt1dZt4yoEnKiZQZ9pYqpql1RojM4Ir+yZFe6oavhMNe0yUNIuL9oh5OUT8mvUhL05H5Clg2IPE+msSsd1BvvOXEcCtHFKlqGvRzOjBMWweCTMnx0dKLFyTAGZCB20YOtf4yWQKo+0wbyoY2PVC5NCGM47ZLjKwUV0cfberkHG2ff\/L5gRq+OoN\/PzL9TQEWZ6sqh+4q2dWwTgbcNJkyhBjsgmeStxsYXkn\/5TKYBGVD0hh5k0lt69au0TLD8\/LrvZdjKtYY87o5KCuSmV+vamJKVdWOSSRG3Wm0\/bvzFR8q6lejAleltN9YA7hwCr+eyOnDuWqefGFZh8UoJ4LHtUeJP6u4wpAEFfVggAk1tS7o+GwCWOzg3QqB6WM7ofuKVzhMXt3C2rX2xiH9EAHAE2aE\/KEVkA8poZZMHyTeALupQolWKI2opsN9P68TEwtLR5qp\/ttsasuKC+8yRc2ytYxyG5DJ2lhpN150lQDtfpSlfNGhGVriKHd92dRWMRYIfdk7kkWHms8x507j2Kcb4ZfQaWfqvGuJT8Wg546Y\/oYmwOzLYhKaxo9GrmBNoLLpwm32q9qdb8EoMMNSIN2BSYWMPH3pPhYgRZtRxuYcgaSd1+bSLa++dsvRfgu+hT2r3uyT+1LjO5eq6vB6UqNHiKIJ+mgeWb9Rnl3h1IrUqvtzWEvHPYSlntCchb+tZCHBbylMqnPXKAZubl1N5Xd4E+w19ePgGYGwe9Uaj9Khv3HajHSYZnBl1ISCqm4y4+Jkl2rrLXnBeUQz+Pb6wF9c+R4ftnwgRCKRGz2U6aE1z2\/B\/pJeUWoux\/BYLG+t+BHi6xz+PakD+7m90AGD0WWQleHx9lUGfGYTvFtA38xh5DzvN\/Lig+aTyULvlFOD0KUMHKV13UyZZcutNLZ3aReLaVerDG9NqJlI4hin9vd7u\/vkYxa\/JhBlmLVYoJ3dsFdjnYNl\/Thxo5iIz5FLOw1q0FJfvcrgZrXypIJnylZyLq1OrxGN0xZ1VYv26QC3S9kReAq3x\/A+9SilKmR\/6\/A08e46MuNs44F\/Sv6vWHm0IzG5LItQzh44\/lQSqEC92SY\/PE5yEZiiDYSqvxu5LNh2MRZmOErTkP0p8jciFjMQ6j0MyZcvwvPlFp8otR+4gRUZE5gVNGdD25WA51ep2yHx78tSTGTs6pU8yqIISDusNJEQC\/7hu2wQQaFSelHu75TmJ7ngPIzfPe1bo6mG4M+khL3tGk64sO3IMuft86Vmlqwbd77QNKIZoLpfOHQTe+DoN2ApzK3OufiUdwol3lkBuaGpsSNEgkJ7kcOuEfjw4aNtEyJiuE6d6g6mjDFcwUU862vFBUJwy9qWSUOIzfOhGK2b9sgbubichvfG4elxy0UJ9A29a0h2mDP7WWKUOI7ttTDiLurQ1t18olo9d3nADzjAJyqqaOdZHLMZYjVcdD2yoT42DC2KKwf4d0iJI7hkF5OGrBnzXFxBquxPvLBdlqeA2Z3aA0TcCj+0NlzbMcmLArjKbqlebLVVqtARdZLSZKeoR5SNey6946\/GQFFIIjCxGJVi9IUs\/MOZ6SZ4MNVbrfRtboaJzV\/nhxpmiLDa5TJlK3jHsv8SSjuwoe8ZHQtRSJW+riY1z\/g3WaOL++UtC7dFaYqVib9jeaCBCbdrM2zsQMaakJetnRoMpPcuywKoTA2GRCWQrYXq6R2FbZQPvAoGwqvxxKmamSz\/GrGe4Slr8zn4wpCU6pwbIOaamYnUuc2D3b+n1jvN2HG6NN2YoN1bkvgLDk24icJ\/mVGawgAGIaamLVl0p7VDKRjIGicYMDeHkw4bJXwWtVKom2XWurht8WG\/fli41FHIfedBcSvHRRh63WQhNeGzUGXJ8Kh40rXARd\/wanmVjgKYiNsZgCUKHmbBC3NKxqlVCchOySWSdIaOLT6MeiFozz5hwowCVf4MZp3jfS0kS6XYEcPkT5vKROUn2JbGCjabcLoHFzdLV0l7CjxczSkZsiFVQeH2q5HHsAzJinlGDIbnb0k9Et+IGbfS2t7MO4sgNh\/GaQwNI16dd81fASuKKYZey3Oaqutm1ux1QdjTp\/qfvF4Bq9WQxsAmsGKLMvDjNCH0wyhv5Owgdf0KWZVcRlbHBVpTumpGaba89pu4ySvWdwxfYPCnCX08Lj+U7j32TkZSC7+R8rYvfEyWWfJT\/GrF+TgFwzc+nWHUJGKn8D\/+s1Vj4SaUHKjQTdccIA8hTic6wD8Sudu\/qtuA+5rZt6D93N71cfm7evHsXE4IeWNMzh7TSujJSMPzSk79Tx8C0mqSd7Ojw6ziyliEEUFB9if5sy8C+42J9JOuJkpSTJnD3VzbCeX2FTCOdMPDtaWRTQtc6uzogv33Ala4n0Lxlg1baJARGAxGd7IrM4QJ\/LauEmGyQEh\/gXXdujIk2EJ+eCmx2\/Uo4BRZquUEJo8WFYqZGYV6oWIs1IFBBpaaJOlkY2BiOJh8mkxZH8leUoEgj+XuDO+lH6hX+f4r0WVc1JZvA\/z3X2f9C2D8JtE\/bUiUX7MIlqFV9uRxenCS1sZAfLlQmOFlLTKkY+3qdrJQd1ao1iE0oLYiXxbV5bB0uU3gJYN80195k1BaLIV9OdyHgk5xotpbOVtcK8s8P1SiesqBCmhCOMKMHa5\/d5sWRRIchAVci8+xt9mUqxqgOtbTN8Z\/CdedrO+YfzbnsHRgIrAZSb6QFj3u2b42x8eDF4jJiw3O2kMLhf9ZmnqpfCzDvFYxuJpc98U+WeW2FkByl+WE52yVB+xUEv8WJTWcKQzc5m5KMDQaqvm6g1RfyKoPz2+UQtdO0+MB5C3AlTajQcJpLKqSFyEcgQn+mI5r2JiEVo9Qy3ViPDmzGPaNX10Un2JHi1MoynTy+c1aQAtOc5V65W094kmZfjDk99egXjFre+Qgds6TZ1pqKp7uRyomB3VMwfuVyAVdjSVBnudhYSpJ+2rO+9WfHsNd0Fl5P6\/8BS\/a7OeMUrtgMbGH28fxdV0jvnBAeCBLgvTWxabi3liCf5\/bfef28EkTR\/F0rwoL4iVqFkQ41qd9nokE5O9wT\/owOaQmnz3hOPB5mzyb0op3FboF8VCOljEQ+UEmgjH3IGm4ve9VY73b0OSJZH+0Wb0OLM0sWR9LbZKnMNSjyosIrdaLdmLbXgrDGWUN9DOGHoGVxDCcYkgUsuzXDWqls0g47jggSrfL1iz562CcRU2\/v4blU2fboZnDJCnpwmuSfpXJfUwBqioOvmfX2nCeVvifwY8kZuNIgvebe2zgcqEd8sp9O\/eXv\/7uHUCLqt5TMurmjBbUSKEeSTTLj1MH1kqtvjOkSHSYbHwW+L+c9fnDhTU=","iv":"5f53f382d267fd7a132f1b902d0247bf","s":"603fd8caf7a9f692"}
Shahla Hebets is founder/CEO of Think Media Consulting