Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"3995b1139964423b88ce1e63bc702569","s":"769e77bc8dec927a"}
Shahla Hebets is founder/CEO of Think Media Consulting