Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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n58byMvEq00qpldpgCWJxBbufNd8eOOtBxsF+gh\/fzfTCXmWEPSJWxg8XCSK3mZ0p6iJKXxPiNxv7naXuk0knZfP+p6tr8Guh9O93Ydguqdb42eTyplLBd5xYbXbavY\/LksCwkXpEi3oFwOh8xG0uL6Qo3zS5sjkWO9RVdWHLV8nfeQN9hDX7A2e9hpCN5QjxkSvm0dUrMhJr0tZBTu0iOJTnl2lNFE8YHfWlYtyXMbpANu18X2tfh1YPJ\/478IuUoHopx9o4hhrMMZq3FnUTBSRhwX7WdxO+YJlc6SOZ8n00zivyR7sjleT4kHwY0wi07QDQ0T2S+iHQIv6XbGz2Twr3GBpZ5zlm+X+f8ljbZ0JY8uDokawZ0fIjHtnOWtc7mRUdi2Zuas9Ijz5HYOTewacYwhhCFji9zJCntBqWxws6RNUqk9bfMr8JD5IT6yBHVvjnik8zL3A\/icN93UjnYAr63R7rBpWgiI7jGy1SDWmH9WtBMFOObcA2XitEOGJmvm6jQv8Cx5kIwgRTTqIlpseck06RBSm7dTZbn0cRfi9J7iZMZGypI0+IFCmZrTbNs5cIgdLgOi6ETBnF\/7nQfozoHmIRLDe3HNO31Mj8AAEnlL1OouDTZoHcz7LCqs9XTTRACNFrUqxosTcO+wzMWwM3g9Ahf6TvQyA52jAWAQGUqKqIDaebUqjht3kcb6SeyFoE+AC8neowaipy0oT3lYewBKsWokwrHqjfU3+LpyNOmu\/eGUuI9HQRCJaKD2sPNSwBusX7vlmjzagXEpiC7IwQSRXg5E2NpvDLqYrpgCtF+b2WcZA8zUd\/docxUGf\/CtT0WFZxLPSCSd1B+PWToRfWIUZBMiBhdObmnt4d1nKpq5JcmY4iJ84ZxHuGHDDLpEyMA5gssCTXqBfHeSAwwMbI+pJwQan17CW8C1OzpAPzAO3EQykNIphOszq4o5SGEvnDjGbEmtyVsyt\/flqJyJQ2a1Uky4azSBGgkN85XLoioV3wSZlxlH3jMGM20UzXHcNxCEZfHBD\/Ov6LzczTd9qLhmNQeSMM\/OslZZBfhUOuX7OH\/+ddTlEN0ZqnxunSsLfWvJO9i2\/\/+IuwGV585tv+jyPtvr5sgzTl05h\/v0IYgc23Z06DeQpY5QyAj8DioYoqZWq5mi6NSpbgiobGGRHtW1CmND\/+NthUfsRfupX0yO0l0zgOSs8puPwR6KBpbdlzYXJ1ItCGxgIkB9uGDPAdgaLtFUNdTFHez50noQc5NvbG1wNu3Gj9k1VCbDNBKNJ4UUKf33IAT2OMIPv+v2ftTVjA68IQ4r32QLv427B+Oebp7Mxqic9ajoU8f0FXaowY6bm\/jyVnM4zz+3lwsnJMgoX+tU2M5J4KUZDp3k2frTH58jG+rip8npUa+bAiiaUZccofT7u4M0ozVrqAc2jlds8JmlPrT02hHJZ\/RDLoEkePjFm6DSb3L4Qhvl0idTB70FO77EH9ywR0jCNxDZmWhVCJW15dVxhT91I4iXTu47l8khHiyFaOkF\/\/v3LMwyKOm6E0blvrgzFwp5yyYYA17qPb4zZAX96JtHRNzzV2HKtup+8Bi90F695vQ8dfyd85jE0qZOoRk9IhISFczlLmiT5PycFEm\/WPBfLfD7PAL1xKQM4hXm+e+Wn97pwgbzovkv8W5YIsRISuDsTAJ02AsPoL1v0VcLd9gyrQH42Z2KTPQf1vIJf8ahrKi2oS51EvzBpMCNIFfzVcyCgC0D60MIVOAx75ofLZXnwhe1kjh0bbZJjS1oxvG\/9YLmInM05PFXOWTwhsMVeguk00MpZ65Ba+r8jml19nLUM0diaVcqYnhGy38gxVUJ7ePEjxgG8M+NZFBuVRtl3TRWjWCpdMIMIM9xP5iDrtUObl4TKaMvK0ceOJ05WU6KWCX4FRV6DMwFr+\/btnKpBwy9\/KYeac4gzIqeiDomUsz6N\/BrWvRTaQ2jti07neqU2+4xPSfKOCjxdy4d9yQOyJ8UHQU2vEMDkgMHZWdHZlxF5eDL6eLRsAuOaNljHQQUDOL9GkhVnSqL5jrX34lUaWCBvXUBHgXkTViubHnbv9xjn\/6+o2ztPrJMIJLVkw\/fIW2vSQy98VaAgNX2BLRIWqswWtcOFNeS9SfofUvXFZ\/JbLwyKm1xu\/LHja1zli2M9m6XWnWbeCtooJkbxcLHWqYvZX0HxFOY7LXQDwKADdqrKEtlDEFcnLJ5e7eWIdF03Xw44LWN7Yy5yn3FZjnNDWoakKcZsVAmpN90Qxob\/51PufrlXjfHk5gZ1W\/PQAnWqoua+w0xeAUj4CzyvYHRaG4V7V+in\/eGFw+FOCkSp1BGre\/h\/bTT0DvjOlvBeDg0Lcv9e3rRXz1OAgJMNMaL5nexxHcTr+qOgytk7iCJ7Mc3zq3Ozo3a0tabhnyhLsHsxoquDWuW+RaIPXkYjtP5JOLPZpCeSfLgy5ERb4XP11RlCO0poz4efU3MR71wIBcmhhHNlCcyUePY6utzHR5Z\/Q\/kzpotsjLIFFdzyq8ZTD3+t5ipPIwvgtenplQi2uG7vHetpTNZoXQxruYfzl5hgk\/bcLLTnETjVwGiES5dUsaVKOEHwmEMxZCYYWTxreikIND2mmnqZluuRpVURpnN+fp3rYJRA9qlvQWi0hZ7zRM+nI1IkfNFkXTgvs9ET8vJVhckP1QkuQTncFXWzVSeFNv\/UAPCItiWOJH4aO\/7RLJovHVdZ+fcN1MM+zNGLGoJ97y68LEcml1Ej8+sdlr4wsoId5h2laM9FGZXyfwO1EGvxSoEtJFjJ8CYfqFtz8W3Q8PR2AH1MuZJhs3TAzuuvhHJbIN2C5DdRIiTfV9INGdehsfVUolP0AlzHJ9tsuvW5gTp4UZZMKBgK6WX6Q+bn8I1VVgrO+RON+RqsAeEh6zFTita4erZ\/puLKTt8kecUHoJKFMvket0FcIjeJQhHfObhVMthiWXQ+FTQrE5kbk0mlZyETzpAIO3SGd3icdR\/KdIe8x89t5\/y9uxferoehKePZi1NP7YQB+6ysYPK5oefl+GWYzqyEKI8RNlSZIYnD65acyBLDCITDbACJh46E+BOeRsy1Hcp+C7jEum76snK7uS85qiuAlHketuO1Qc1TmRe6u7uT5drCrZw8MGDnGxzg4AawGYPfquVn7q4tIU+n5Qzgtjg8FEjOJ88YJFTXxA03+BApXYmtphvaimZZ\/ND0y6Mop2DiYL7ZS+3nu7w9fvbrftGjCHEM\/BehYSrDPQzlv18kssGJiSwzaJ7ZOUr\/oOUJw0rUEdociwk0QubUIVawWl3KhN65p10ZtovV3f5Jc73CxGrl+cT89JRlfCxAUPCnPmlefskxyMAvCkL0n7EHY2Nya74POcut\/xL09b46UBlsfLnFbwshlvwZsV9eBzfxnWuFyxrs5IKivW9Zq2BRjKXjqEPMBc59Anx0m45XvYI\/ej2HazB2U11zjEecF03V7F7h868ct6j7fRnHuvP0rZ17gq7+QGZwIJ2j86EyaQ2jaDRr+mStagUTWgUwyZwA4T5iC730wmm7u+7wWR79GhfEoUzpB3Nom285tD\/sNahO6xraIXf+yOH+pVGfpEy6o\/kJpFLchNQc2inCp\/9xdrFDhQGZ6e62PRHXk1ytGhqmBl0BYXaWWaB\/zBYfowbHrRMUDpanXDbFo1ZBe30koCjIz9cBNeOPx2Ni2sgNN9FRqrNgPSDCIx2gHxwCy+wMMko0K70rmMcjZGHOWZpGgIR0j790mmDSPnYjd8MyDP4jinQLZtXEd3fIfaBLy5G2nEtfYqwCT7hUGcyndYePtY16tMK0li8koOYlvht39DCCGTV9ObP\/BFK\/cvxGPWF1Xznd6A23ITU1+mr35CAhQHiMzjvJmDTvMGvmQnxAZPItVcvtrjPBmJlyGvGh+OhFn18edNwmzOqMuXuNFNb8ts34nXzz6THE7TKieoVfykbUytJMikHDetbQxkGsAHD0wiuzrRp91wASWeXA16nJqauspUXL9hBVZ5cY6zbm3NRTHSPQRJjtgkQdmew3aPAEriF8PRlSuilc6jhdep1JM27rE0IIy5FrBAW\/6vE8QkdenmlE7k\/6k0yIK4+q3+Cr8oCYVLq4wNSXiBh2pHO2Sm2Ngiq5wniaOWyas2rNemHgt716HlpVgnwZrIuUILNZmjUKoaEUndYpYgVoZSE8mMSI3Vnl\/6sAIlPChZo1TosfMYGf5M7KfMzicZwIavyuGIhcw\/qsBdcAoMMrpAoQWiKk71Bdo8sg3hgb\/AOX+dqY\/InUmHAXByXNdeAZunOaaiy4hjacaCp5jQjlYhTvmUz7vqHdiL0LD1MMKdBgm28YJbwRA6b0x+gXcofIjunAUrgE4HG2CNKnP\/7L35xlIezUrcKRxf56hNoXvdAmeiKL7swtIlTFsrpYACDH2UKC46lc0T2wOwcM2\/fEbjCjnb0OQfeJ6PGBd\/8Ex8pgMf2ue4xXxRfu79ReBVCAtcD3mRGnyrT\/wd40dW90hRQN+9ZdYI2iS2MWLJpGpVwqbASsKfuYTvkveo8Hspk0BhCqTf4JDxj5CkyYMaY9aD1mZMVywZo+nJhjyr1PPsETd8C0e5WA1an4uNwfojF5K5minriUNLvVE\/NCkhFyEjdsLiywB7nvOa0Jaib2zKy8Oz958Ccl7U0pketNFf1GuMRIEWkQeQg7OxA1jkfEgmsSZh9P2p+MzA6bVfWpbSY2owahKU0yTdJi5RGDB0XcfxGRF43BeoyjdPwoyLZomzwsdjFgT8yblEtvqnd8pmOVKnNmhSrilTzNpN9y4S8eXu\/7\/r0OExmmIRH6C5hD7sPicIzfqPGW1Dfr5PW1xcrg5ugN4eiApEUvuyxHLLzUAy40YJh2KCFaqJ3oFaYgmNQDiJbtXLIiBbvrWiajclD5va8j3aV4tAmADmkmfnOosaPKDKcdD6Jud7R4KXENv8UPrLxmTC5nJ2H88cQoF8i+FUfmwYsBjxEPYo0PIUoYci5fhp0aGSvL\/TAJ5KP5\/ZrZ9fl8Nx3dTjxKouZeLVSkp22BrY09wWQp2iDJ5i\/uatFtr5YHWqIQA7RfVdm0U8ga+Hxc6nf6VBdp46aOXof2fJMk8M7qVqso3MIQLK2xnZxd5lKEn22SCrAakTsmczR\/saGuAMGq+IKOW1gfsHxNkCLKojkaVfzX9PkUrmkv58CDah+JOpTAm9VUMKocYrJbgFriYVNZ2mh8Apx\/d0l+yeMuTv\/14pAK5esv68AzNe4tDgmPMn0LnYIWY4M0vSxH3D0owh2rhIuFAUsYLcyAbM9UrztPxms2kOl1LgjBYryhKsCHvjrLhc7iaPW81nMVQk+gqL2Ax+iCvl0CrX8wfgX6KOAlRZOSMmBz6li2EPP6Yn69qQHbprwhC23Ma2aqR\/wr\/44K949izhZrZ8jSNwXGx4k\/MrmrcSNkogxa3mE7RegNz85fKtcTv8hMPBwAhotGjDyOVucNHk8z0vc6QtGkmcSyqSWXZYmHkXm0Tdjo0JktHrHt5CSKrYKLcm3yJ+PL3mXCZ3SjZyt1jE+5qRVg=","iv":"e1c28c4f7170369f21bd4b5d278b80cb","s":"7fbaf3c4067fc6f5"}
Shahla Hebets is founder/CEO of Think Media Consulting