Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"e5dd4a2d5af36df89a54d5c74e16696d","s":"db4227b89f7b2e67"}
Shahla Hebets is founder/CEO of Think Media Consulting