Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"7b2937d54ce0bff5cedcbd405be47f73","s":"f9909576aca083a8"}
Shahla Hebets is founder/CEO of Think Media Consulting