Shahla Hebets is founder/CEO of Think Media Consulting
Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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nTOYBaKW5G2lGFtYM9Bjqk35LS0RFgs9V0oElxGnsMW887\/zGmpxO\/uvbwASwVlKMB58\/sB2lF6MhtpEIViKkAbDrxSOKiPE4t7uD0uYAdYUNhGkkBuMJ8HOSVp4+my8Sxghd\/K2Fc9viwMO\/L7ialXCtCJtQoeptyuUEj5x+ti4wQr7povfFz96y04PEVPAoNvyzlL7fBmzDusPuLPcM0vR0CrSmItshKjdcHynTksLpGNvT2KNwb\/ZbaEBo6bjCPPUg7BRg49t2Q5jWGQ0oyq+ULaOF6j4lkM0WOzEl6WsXXVoPZg7sW9ab3iPwgCbf1hTPpRXNjyXMB8N9ZidzEZKLyrFRDX2AeI4uSnoZyft9XbYO\/r73dFb2Kd9J10CcmgOP5DtgNQCDLs\/LzM1fwF3P1pKGD+ErjKILgW3ydCpAtC2KTc46uy03fCFC1W3oFJPO7zPHTw92Fil7\/8+4tfJm2lVZVzPYCy82y8e\/EtfjOXPC6pmSTIiBkw\/tRfGl2DV9+kJm+Ih00k+O\/TmwUzGei1cuSggc9AYh\/2YRjeWUciqesBCBwgEgnyjjpBAkWiX\/FHhkhNNAyvkApto4ejYczniUNulZs48cSs3aAXrxIywQ44M\/V85DHbgdQw\/tTAWCgZ59pIDOvgXzJtUXQYX381fZ3aO6x8ZQb6eHAJLOkH1JE9tRw62+23v9VSBWco50w+NdbbDBeDtcn3BwnL3WYnEuKJqaVVpnCaTIsNBQ\/8b7xKO+z6jWwhD8qmgO83mRthSc74tFiW\/hMlYK1w2I0trcnPip2lnQxr8wMse7J5wkIJgsxTz6xx9ALp47NCf3\/xOWs7FZhIZPbTFqI6pf\/LVugrT3szAKlxqIfUz4uzHNCngsiG4OgcVrxIv4KVmatfTkRNFSZI0T0GRGucGqFEbPHiQL4vb8naDh\/egYxVRXv01\/\/hKGGuLKl1JiDQyl5aVsfA0c1XW89TByYLgNXfFebpl9+qqMiOsrIj0CgwLwCqaEbmqeXD2UjJnJDEa62GXqiaHo8vOS8uehyQjHone6c55Nwd1f7InCwMn\/y3Ufwmn9WurWw\/XsAnFLsPtTu2WwWfKrBRdXZAL0CFoSN9FbVJ8Pb1i2ID5xq1nLdoouA\/cPzQzQwlyqeRa5JwQddLogcJSImkNDDjMy1y4GUdpCw6pMHKbyy8jE7lXb20x7yhFPlrivUadrbzlUSua84eUDdShEu77VlYULbhc\/oKCOD6QUAhnZhTHaE1UM0be8Z3WE94OnnTEUwvXF8w\/N3JVz3I1ofZzBEvA6vDDZ0GsPhJNwDudHqvkNUJNq8i2hdFnTY+FSt3uD4+2dDCFtn4HUiwW5fdRGUctx9oxNZF3dEbn88H0TGylx8P\/PeYaMdI9IsCoE2qwJEFhFzvJKrrJDyVzh0aYLJBQM8iKty+dydm5pgiNzApwRdLKUBXNUH1ovKIJiduMlUSKwBoeiEEZXjHjCsJdfD5c1HUVZcDBl0KSt+ekoUvLCFO7itv2ib+QHZvi3DuTk0gtz\/gvELAj4WlwdpFVqnN7l13vaTPTioip+AGDA9Zlg9ZNR7zZbFX0c32qn\/cjBYPnenD6MU9G\/Ab5uBgK5o8v8euUFHhE3sKDGDdOSxPLzxIjQpgyvOECrt31BJjOOPdv0V088QBHbH\/KEPoB2rji5TvC4ST6jR4OnDxFNlgF1qVupAakcevXP5nei\/ujTyj2kUsNHUCOPAsJym5fiO1bfVca1umWtY1aaXQl36XOhXRuys8hZAAmqoylQRG9pgBc3eeJJmOcpUofZWAUT2upj46ZFmIzT0YXTuImqgGEvJOHd6OY7dRD6VvEqRF9N0v+kWmlbJUsN3Mgp\/lgrSDkMY92CE9QLBe8lArriNVE6f8lQ3dKaP278u4vh8wcDbGV+n+5nMDkTki6gqp1r5YXKiM7P1DGvfj+Kq7x0BsnLy0EIiJ5ny4EYCjK5sbA+5Ynz2cyQps2D6urcowc6AaMsGAkozaikmug2teAUKhczTWFJbgDWl+vYrBtboKWJ7iRr5fBaNNGC\/oni4lWiXtAtwZABe+MjhNnfIA01Il26hZLLD1yztF8bRPk5Gc1GrsoRReNoosbEGDp5e3+X+wUu22LYjkvzN7YUwFa+R5wOxisXHcxdk1xysnPbQK\/msd5gI6JnuZChQ6FkjrMrHwLcFzY6M6GKaRRbl2A5zCEFL4l4N38wOUGVI5hEzNVD0tssPZci1OtFhG3\/bsHktHq2wzSjQDEd5NFaHU94UrqYuwXoMgGnaR3t\/GNdKxUSO7jZxly4EkEIdREPsLXdUABbDiDWHyhSvFPk7WxdsxKBEoDD8ZiATtnB45gDhit0yUtQ+XNJWOBTPgNJpVBwKrrVQr4vT2E1xK7JpIGbXDURjq5pZuEfFdiUGohZb406KzFeHnRmBi7IDHJs1t8Blbo3f2PAYooP+ytDKd9cwMuTjT4OJ4AM3q8H+OZrZV+Ubk+G0rm2gvt6qoppvnBdQNlP3wA+Gl4efe07f3e8wyk5V1NiwJNsE7y+ziqfmXzV+4CM6lm1lUWD50OVs15X6B33x6jKU0edwsXbdGfLRf74iDlzNE8zqvXDf3xs4KXmbOPudaw0yd1\/MiPKYqnjR+nq8ScAMpDl5UbTYPLl2mm\/kdScJg4Grha\/C1NBihwOUNex4ZUiFSJAWN0S9P1BpgPUsL5hFFR10YlqeDbsUgjN1SJZwGrk0Y1d\/UU4X8IkauTIoZDsMfB8Kk33oOoC1YBikdgwG\/gd3hj501opRGwWDv3hkTP2maqLcZbdnDsmJoHxd+YK4Oyjl1+dfBNn5P1zvB6A06rhO4lJXQyv34H2bs3QZk4JaRncL7mCdL9Ia2RE0Glh\/r+pTCkWYz+DDjJS7X\/xBstYE54hLjNiWqciP0zIj3XuREtWyzbad4bmDN6CUJvYER4jGrtdFAgsdNGLDn9VUqR3zplzo2MVKoI4X7cezIItaQ3t+U6nBgA7FWJBbM6E5KRI3HBN95h8NrC5715foQP6GIgOmOy90Iiz\/cemN5227slvQUQW8Vc1lFiFIRLJOoK6piCXGkjlUpwHPcaQHh+7PUdARJwJVkgMig19UagGbUPfbZmQVqibNnYontGuhd4vHDgdm+gCOJqU35ks7\/wdIcDMbBe3PQiU7qk\/e\/PpwCzRVzfpwpn84SzTCOCe1hgoBOwgNGK0Tx7dEP3NQwasWqSn8R+AxPsAerPop6oanOcKnS8GkfmzdEIKvFo\/vI8DlrU4fDYx4xkUWWePDDeknh4O+r58RW8DRhugDR8tnWOI0FC2OYriWiwV6iVtk6lWghgbH8rV4ZwvJy4Fbbb2rJtvantHKlG5Nae+wrLwXhr2DKPKmC9Lg9N41YW9\/0kpqeJCZyY44K8S5SPdj\/pbzYjNgawNeVH4bRetypTrMWI3ntXrtPsIWRnFfKnBk8bE+t+EoJEwmxyG+cQ\/4SpE5rzAi6jSqdGkjZx\/YB+g3MiJZ9yqGGXjjilMU9VFuWahIlnXs9sD5mUOSczi30f8fX2zFH09GPMfetreFLq3FK6umP6GUyFxymq66YAUIWJb1OEqd9x17ChFZNtDFohJdhAeiFI8u1HvLlIIoV3XlU0ZmhDbp9xg1bki5Zoh2JqC4RFLbMYI9XlsbORbSms7zW13F9UBbGDKKi2eBIVSmkVVaAIfs6O9dNxB\/LIyHsUqdkBBYdNihcYb5b0wLLalIWhlLt6DShQwP68m0yaswHTBWbI8o5z1+O28K5Zq2hDRrcVngqV\/Hw4+co\/U5nXHm9iZh8IgFA\/lxEoHnX7USbpTwNKELqU27Al2cI\/wY2weEA9xsUgHJRwkaPKoNQWgQ\/DG2SHbI7OZsyiVFi2WN7+ay9ZWM9Ed0xpBWLPOG7ibeu2WRCctPSw1tiG5ldyj8yh3zaNAaeCG6L7xXEtWtUBQvLM21\/g5PsZybBce1WwgLUq2BaQVdKyxIjA3xSt+Gu15lR5eIhRuWtcZye3DWoIXmQ0RRzrI23wjLRdhFXze\/q8SDYaiyvL7s2ilG9WpyF7qg2sVy2bb8hNSsE1W5HNg0hAmeg+8SL7vjIgine0mzS3agYS1BUTzsvnYKicjMhC1zNDuMIoUauIrfvutyyq43goo7+QKRHjehc37iPhC6xIpfJSwi2RouL2BK2JjTct09BRBC6uMwrUr++mnFbZRwlvg8GHryErm0mLD1ZuD77jTC+7ZDyPGoAy1vgqOHRAPPDGOA8A7BFfEQ10OuhQJ1Jx5QdsThVV2yj\/QGGycB+TvwtBIU6+Bs4JSZ5ATBvPl6uk\/lxfSeuW4nXxaezfcMZ5hgssdEvUBTHwitKocxznRc1p\/h\/Aio0A8dGiYQJ9p5uvzdD0YUSfGaW7xUsWH+J9JNaQ7sff5nIW2C\/x1Ub5Ic\/zh6CMelbWwy7QCaDJoMwIOJFAGA7eQU56fzR5sJb7rKbD0uYMvb77WW7Q37eyfcZOobhQUH\/JxuB5cuh3lTJtgowNRzbYBcMECJ\/RVZckMHZVC0QqS\/ShsdBNZePLgwYtz\/PfjhlZsI0bCq2recO881GAPRbtOccbuJkjI+OuNJegysnlkAbpl3dQ0jwEt\/j+QzeXJmFg7cNZRwnQRElAAlYjwYhIQQDEbrS7pQnRi8YJD1hYLsiqsuXFVAI5TtDCOhAZpPuCOZoXcWuHDRO\/tf3OceW196kNtG\/PKyrJjNST1U0FCmS\/9mvx2NOZzW1602ZddfiB4jh5dv1\/2BVQMDUBLEAd7O2aQxBmM05PX1gcIva8IM84mhVUsxioXIfp4tR3238ZYV\/EGUpDPbzmwa1AsmwW1tUEXzBsU7bfk\/0S4p5kjAHjmZNsWjmjU+tAx6W+yEQbKsp7qW6cuImGKYTQIlZxh8vTwRycq7v0gZCknjQQWmDHyy8MLFMGAMy6Tu4gAdY6\/VlfZ6Cx4PIoI8B\/\/o74wJVJmtQR75j7Xb3oX+9wv90j9GM5Bco0GhrEa\/CATzs9XWHr7g4J3912jBiMGBlHsfEiVT5dL9FID4v59FZKs9xlYm6kpJbXjEeRSLckDi38Sv5oiDoxEtu5G7jFFdx6x1pns3j1UDNmjmpepJkAsrVWWRNIR6qprwhn+RWs\/VDUhrlgZ94n3+VOjvrSaAHVknM8UA3A\/i8NTwWh5Sm\/IO8bHLBlFnaZkLEq0Nlq\/f12w\/nUaeHeLeggXYQVgJMri7HMVZhkMFFkLNx0Yy7NbORYpOuMY0PloodBZCEkCR6Nc4T7BtM7+SUCjtH7OjqItWUC3v8Nziwh4rSXSpAXVeA7\/vmpi+cjkhp7cTsBLmDq4zOa1Dqe9IwndiMKqI0ZmTORpKrDVHiOh7xSxmK1aE36KHCEzvy6O+AY24Ozs5220AZzvqWZHVe5+N5bhLHsuxwglfi+1Mf3IdQ3ZEke\/Y313hlcS6EieP6er0JYEv3boaD+UWFnLipPKW13jUgCjhZA+srv3\/9xM2fK5UX8SYk0PIwlAiuSjt7sdT\/nUdio2uhm1oVs8Fp6M2pKg=","iv":"4d8d034a83a94f5093b3f71eaebacd8f","s":"0ff92ff763022d79"}