Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"006707945ab0ec6a0513b02a8b828e59","s":"e422d3f2a7228d1b"}
Shahla Hebets is founder/CEO of Think Media Consulting