Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"cf709493a2001069e7c7aca5ceafe9e4","s":"c991b7f86b4c2bc4"}
Shahla Hebets is founder/CEO of Think Media Consulting