Brands should incentivize consumers to go green
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"fcaa78a946e62a4065936bd01e64abb4","s":"0a7680dc95530d40"}
Shahla Hebets is founder/CEO of Think Media Consulting