Brands should pay attention to the app discovery economy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"YWrxlSSLZt7ybM\/0r0onemUEJ3\/LQehGswD1DdYZayt3ryHdNJ0os+WRk1Ld+73rFIOd\/LqCVHvvzy67LO50d\/HhR3HZ5JpvaRSP2MTgzbhAszP\/FL1ybeZpIzOtuzZfr7utRXMKmVtSNlDE0efyunQh3LvQ6tzbFIRMpqO\/\/\/w\/zICvcOKvySpcZjePoGZ71UY3DhtuKES5SV0LcSIkVknx7hQBqFwTxTJU2F3rSgeyJDXVD7Qpztk4tVRUrri\/MRHpUYpbeX933XkHkZluwwJFpbri\/MA0Gos04E3sVPjiQSZg8an3TKY8PqIhfxy8kYkAb50r\/BjVYrRm\/3PMqPw4fd8YL+OvfYVnIIWJuX2BbmVzCPUnawhuaz7rdF5k5QcFNpl0NWRzt\/yucH\/FOayhqn8R3AetXPW7O+D15x4\/lC72wAwcuXFCMneLaueplS8yySj2gRiukhQ8544yDpuAUCjoy0dpMU1bR8HkCzSHu9pB\/oT3P2Aag4r761XKkID8m\/70LeSLFcX6dpVucqjMaVCH3iE3qzQc5xtFvY3P93H9vrd2VGlg5Q7ZpQwOWFW5\/Q2M6j\/u\/+Xue46LEVBGixs8ohwr99HD3g6grnRzfVoJkEZPo5Tc0qM\/F3mtlGsIRjiDp8Yc5JhLETAfrTTMDyZ7Q0NiqiQADdDNIM09wScyu6KU8BrOpBoWHlZuP\/x2Ychi0oH9AmVr0az8y1DtL9xx7f8Lbipd\/ztBsTpF3PmY21XFDVZhG1XfW9U1y8UGYgwU2gNHPG3xu7fzHOBZSpjqPlZeZt3bBtzBD41VfZ94Ffal0v+bNchppxxFXjb8IhS0iH4GwcMID8VEdNq\/F0dYRH8JPPf6Ifc6PoswL\/OqmdXoylEksPgPk6VpbeRf9i7c0cb1z7venfqRm0DjB2nnsITzsAhIo2MLxHe5UmL5juXBaACJIeGHSj9FRl1G10eEPRJ5euQATnmjtoXFDL8p0caypAbVYfIbD4\/KmYFKJJYCX5S5hFkgdidRC2YUxNynk3oUdntMJTaPMPvqDKGY8paBQZaZEnau0z\/BbW0E9WpCHjMA0iRGqQb6mUK8AwybHGcYhXY7eeyPB03ZZyZa6EEJG7X+k7\/5qmNjt0WZFvrA3n+urel39wKKegbRdFYpxWHBYKCp4Bai1Zfx6C\/WanD0yuYsWWyO4xe3OV8YUohtsTVKwTcqNf9YFVBWuGKflPUUjfE+K86Fb\/knEwyihSguANApZw441Pho5jfQreaVeTMoqs6oCRn0dqhSuLXcgaIiES3gUdzhv62LPbq2duCj4brP7OnomAoph6jImZf1ACVuH0JStjLvYlXl+1mZA73rX1LEZzfAHVLLwZ3i8RvzU7opOAHldxH4BRJIAbHStykFDjkwJtOk4+GnZQm7nUlXZ31\/cpPX8ocRin2B18nGt3yRncxdHzf3f9Y5YAGNBpvjzjL8+GvNgEN0+KXXpUWouTafvPd1NPV88zWG5vwJDN5GlOf1uaevsvKwxYyzCFjCR0Dqy\/58psF4KrLKmJKAwfRYm4XYhHzFK1faiEiGmhaE1NKpQAhPegvhOqM1+3UjDhQmD4N3l+inDwA1RuY9uCNO7SQbX3zlXRdmd9npmXlopU+1H7DnrZ8TipRf3tNecNQRqpTbAqWmj974CEmpJkhbj0P4R08iDhkBwoRH5BjmvZR+gWap06QShbxYxcYKxz6iVmBthLKMpzlHvKvTy\/YcTb\/8HuEf7cVeSptS5W016MJQt786GgstLYItLWy7bznWSXk5Orr1bI1hG0x6mL9UlCojO15xFwiVrvPFJK3K07vqGxsR\/3dVO6aOqzarMFKwAlUN0hFcG+PqSBEZYKBzxK\/Gk7Bs4TsEKWBD8k7JskknGbLlYMzDDraEMHioJdgAtEd\/I4VEKwnxPUeOLO\/YULPA+YR347YegFcSZTJ\/xrmvVaTzUePP4Apqs4Gfu11vXPNJk5AgNNt0atl5m3AlCoKLSfsul9\/ITKInD8sXQbCDzvDCGCm4MmaCpXBt8X0FGAwJMiNpINZmalG3jE1R2dPxiPcQ1MEpiZyIsYcR3wb7\/pksfb50vKw0KRXMvuJ57p6Q+h8\/X+bIp4LIydvmVIs5tyzUWwuvrUsBrqJSRL66Gh8jZ6J9mqCTwuGjOj5JY4gvN7LQ3xt8sSyC7C+4drQAxhQYoLNSVu8gUclbXZnlhN28sex0WB3wAfCShj1DxytdXS2i\/MGUfgCRHgWoD8PCnoRVK0zhmzjA0vIlVbno6FTQSFWEqDjeSajrfrXsPkSwAeC+5Tj4hb\/ocmzsEN6hcmaVAyqrEDoLoVNEM5678a0vtg34E7TQkQSfzDhn3hmoi9+JlmnRmkA2CQomtoAuTYB4Kt+s5ylLvlxhOOfsbvEfDzH9eEPK0Zv8tcfGqNWHWTt0oRSu3oacwNtsKt8UWLcqTngAnb+wJUUCLR6q6SdEY2oznPgUdFIT1xJv+7TM0YBaa2VVUiw3f9zj+IrvL5Bd6NBQi2rYb+5woK2oHeKIiQgZEiTDfH6P7p1dweF+USo0jqLA0d94GWmxCX16N8cUT2d0YCqJP4mPYiAV1vT7wj6UGtpNTsGD2pfobtUtsmUeWbpb\/dfKdjH0fmpvvSirW\/2QuvNF3wKLElzpnxY8O\/UqQtEYRR1tBGdeRF5ufHHyiPiAuiPls2WptBjHjjgJaoPfgXU93YY0B4O8imT4fce3Twe7BeJVJDDGqP+OyYPq3UIsItGsjOTzX351VVVrPBb7F25zVqXUeKfTARGG0sNPxOVQlZeY+5n9G1ncqHn39WvbtWNcp7\/nI0t+A8uTjejbl3lYjiThKc9ItYTRcpzRQSDkZnwykUNsnCoE3WpN6tWBXafBzc0o79OY9QCPW8StWhSbTlOTJyzEFrwZ0+EO69A4hLt8sHLbo9Z5pHo+qPzmhGP9gWfyz1JcAvn7vmiXknGnIG3YzODzhJRR+HvOk6HJpdttCOiYdSzFm47YUgRLrvUDPAza1TzBIv+Q2IQiy4QRrK0x++M5e4bpbRLfVmYQzoa29ACq3yGJ09sBKkUDblKD3WDaJa5fAo9yJHWOatiwk+pAD7AApjxwqPeQS0L5Go1brvxOIHP4gWrtrbekAcUT0oZYhMKnANzr2QA4WjITnt8b2meKiHqZ4xqD7olFZgDOi1Xe08whRXd9l\/vdiRwjy4rHwiyaBBNg18PhU0Ia8ODSyX0nujDpbZhJYXwVxoXCaYlB8hX7uFY8IF2TpkjegJXxs8ZSRphgNlVWLjfBuDMGwhnzVfRG6JnO1RgOuyLz51Lx\/pVqg7VIUPZJcq+oVahp2\/5ZqFGK8pzZeJBR5KhtzUrj6VlbPmzizcaMcht2qjjLxHBfKfy9W0L5Rz+rvAuVvmLuK7BwfpujC7UP0i00f5j3caYHYt1hPcb+2AHAigT8+LVJkwwNeGEdEarGjAy5o3AQXpYM8gGW4w\/swm6w+yrx8BbgzCqaeDxckJM\/3AX2y91AxgrF3ojiaLW0uueALI\/Xqztf2XLdhppY9eFx38mMnyxqqn6VYEr2OtOjOma69qsXreG9DrrocCxyTGbwAIFzEn6m1W4jlXw0kkzeuYQvgrQDFI2M9bEi0L28\/HWqD\/duVITtuQNY1cBzA8Z+hA1ZL0+phfmYLyVkcmuRren87\/ahc1cwvY\/bHqll67TQCE6hpC\/9t01xA\/d\/BSPLTFnD81nbWOt4wCH3l3Oz3mqrDlcudHGxjTjQUWAsgz6ujyxmcxrO0mavPMV+eAZ6UGNa5EvP3pcus4pmp5mBt4LbWKC57mzplWGgONplfsEfT4lray2CUl3uAG8OzarnAVCYCCJzIdsYxjalZYX19+2purDQTVgC6ae9DG7HbZZrmVzfO0zrd+1iGtZHlMbA+CHG2+pGl7DtIAxnRHv0PjdX5Ft94SQb2CxI21hNqsFfVSzwjKCgCBelmmiTE6AeLhIyAHnNsbZ6BrSmq8ekh83hNeLZQamTUPg+Md3hCHhytNL+YilVxAlss5RhmToW3elXyUexC7mD0swwkwlI7FZr6yNzZ9kukyiT5iPoebNnQWtKBzCMjcvoxVESoB\/+h672heTPrPVhS3F\/Fne6cnr4n147ENlvRsI0gBhunuXQzxzkLgk9YLz8QDhCpXQ+MS6T587QVycemVBKlWFhEO4QRbLe55v58AHMgoQ0GJ2g5Zd639Ar3Mg+0zq22qLFDxpw65vRQm7jhyvtNK6EhOCZi590dIkvxo9h0apo5Ox7JFB4RARCa2yyDV\/ghrPj4iFt3lo\/GwxHRElBxpvdJYSvMbWpmRdwne2CJF3ubx7FnyymaKDm6zcZkM0gbDJ2a5ZBfxsFjuwErdJpriYdnbBgu6BUWTMKR7u3Jthdyp0IUYqLNu1OZGmfciCH\/WwgY5u\/DWWwD4QUAvEg6XnDdtWsaCdzgFg3jkEiBzz0R5F\/y+IiNRNqJVg+h\/GbMhjUxkX0GHsC2szwnC3T4Kt4SpTl8DBWh\/BYvyQ4qUIy2VyFt6WLYEM\/w8bY4JjjGv9IYALi580Fga76IJytI29MkI2U6p6oELH81S6bLCKqGMHCvZ4ZhSNCavJYq4gT9VddyDLPtt\/dEbGm\/pAZIrSGN5YHV9EsgEvzxYvjg102n26m4C\/yBCobirv8srA\/hpNkedmoSHKCZeRwrt5tINSCgzUueVuypSY9e6cxSwRNH7XpKXJnWZt00Ufpag6aAGjf1i1QfVfnjVcjxnTMpx1IVcc5oIgXhhUY\/zyvDz+skfzgahSGSwUR8hkJtbzx4l9vHVRBe0trzgEGsGbv4ib9Kl9pcbKRl5Zf+8Ext\/rF56zcXTAIjVpPruvJKYlBUXqbNJSoSZzkUrPoSJ74CgbX4jsLHuV2mMzCSimrrXc8KEJNuepP0fhFHFPKeLVhB2o5JI0JUHB3mVb7rimLCv5UDCm4WiWTAQIHJ08pDPMgMqjOQwQiMRcBDuBhoPUNVjEDYTieQiHVJzyIKL4ShvHbpfT4DkGvZTUO3TQjFNqMTn+aq5RP3f5Uz7NHIK16vyFASEJqmdiWmPPWdFIZwFBE\/eAR5fwZJgA+DQ9RgqYv+X7aC7nD3eUWm+5ScKb2jovtAAYusq5CMG9LcwfozzY6UazaxANtX07dGrDApWuKmKi5B2CNPUeMXJdbotfQy90DiDhZ\/JN3QF5A12Md7sUiMCLtYydOSTYTg42anC9wMwAwEnpa7R4MooMPEVcDm\/+aP\/Ad64dyZTGubFCbx6He1a\/grL6A\/cD+J3qTx2PKGSZIDiuj5FaVvU5D2htzvahdk02nlKustvyJyk+qX3s7jBaY9k2WcTIVuKFmlNm8hIrRerMSnz6q3QHan+hTZQdBC9s9FSQ32AMc5iN4TT9oSeRiTi\/t16GH1S7Wm9rWBjl9C8pj3FzBsp6ilwtwRV5dLxL98UCFVhOcCOh+rANYLS2O2TyjiBJUNbLwt4vtQvNiXKp0YaY2JTG8h4K5EUwjKPE2dtN1ERfchfPhvsDVJwYKC\/gy8DZNLfmNX60qX1dtF5W09Lo+D3UDePqBiEVnpf4JmYODAeFegxpa2QXovxyP\/DZJMtu3VZD1EaYhNS791pSjRBs9wwHuf6fcXKd3iRDvwK61FRctvih3oRQZ5+DrV+In+5JdiAjxXcjPOBJmBvUHTlP52g0YH5mbbb0Gu1179w9lVZrftK0qRw3hUs8YiZQHyKXXrAbLcKNS82ZampMeynHaeUE+fKQckXR3S0uiPF7QfJ0twDR1+4L\/khoZi7W5TTXnk6wjGLwZ2Za3yCzTH2vkS8dsadAsw0FFVQEDpRGFo+GlDH2AV\/lqQ+csAALqoSNF2ILzOi0C5OYWQuWa0B1XS72P733jaesfwL7HnxLukgCvWCD0mS8elqwWAerVNVO6ZkiODsItavO8f3OLcC0SuMzV87cfYMfVXYNJ4fY\/gL6dKtsQ6kGwNWSxgeK5xB3pchNjzonK2mvhjXiSjDebbSioJp+zMfXhysakW6NJ2b0O9xTUAG2k8tMyBScW7NNmMj6xQxDUFPoEqQphyDDqwInZY2CmBTc+72+rLmX49YpAQYjMOENFHWSJ55uMaMr7GnbTZM4lnr75IqV3oc+qOYBN+X8WY9T9qJI+sPzn4pVZQjHRQgBFOpd5xbnwScgWkvFmEXhFmi9gqKovJ16c\/69259C71o3BGZwvmRT2\/Y4WoZ98ixiBUBwXLn4JJRaqqCTHMxzihXb2xo0163yoy49uGpYf395DAvtBDVMrCQTVVk4wubauCtd2mkVci2GVss6cSY6D6dYh\/w812h+39\/knxhNjBsJVzqZfo41bA7d8DZ0JHe\/ltWpSI6nswmtWc3Aoga1S9uFD9MKNKiWHDLA0aSCaJZOJ5Eio9bNN0k6+y8H1gkjwFlO9WgC2QkgPk+rcS46wQN9Ejol+\/t86h30FLhIyKzTHVhJj4mRMvaaQo0fMtQSo4XBObI3GRgCfJ\/+qitO\/rJlnYL+Iuf9F2jmcbkqPics81fidfX6o59WK80BigHta1trwbLWS7MDJpGoKmyF2ugKvbEa92JFyeXLzL5izhWiys2hXgwnGQm+yVqdpEYgek6rUs+6kSziII+qCt10eABg6zhXqMPdMXPC+fGQgK2gd1sjncctdHOF3Ch2NXexCO8Nb6VzKXWqhkGOXJA2\/GRM8v00fS+hJDyPeEt5wLQR2f9Ayz2nfdJPOZVdl2cUDK6lsIR46lG3M62TBg7R2VxBl77pLTaL4xO9KRbhxC7mSq+\/QQgmRdu2Cp6d3Q8Kg+tUEmdebfAAk+I+u7WD4LodGVq0nAXeMD+L6LNhUZoL0SZl0kYXIyzsA9kSJNo\/w1j6hOz66bTCNtHjlGtAQ+Z4dSl26yJ8n\/6OhD3f\/icX7kiW3uzKsX4976UW8\/vQN\/Sx6L2Ike2K6qiKbYojVAGIxVlyKVL0ul0NfH8sI6f78W3BKkIwJ6W0Fm\/crwnWC5EpZfoPaAAgv4BRUuQ95w82ZkBUoWow0Wyb3SbaiX6rPrPL5oHsBqtltj76qd1Daxt9jvoOmr2PZtp2rRxwebAcrQWiICQjNaFMtqxzv953vL4HWLXiHWgreT0VpXU3ibC6TwKEffGyPi8kYEbt7Z1VoDnGdmpUqt95ZAk3VuJMVeFAZRy1MGMsvwpJOqNaBeYStj+1ciTmw1Xk+R82FhcIZuyiJGUKAdfxu4CP1et5Kg0NijQbG0rWGys+dfejR\/oFljIQNyrrhKB0dOQXnBo4ONWATuLRJOyOH2477eUXZj\/0w9hSo+TUYKSZE7+YoH1K1fZUlDlI71202Yss4kXj3hp2yQotJF4ofuHG6YVAvMOxy0gZC2v\/N19vxonHI5saKaPHr7FmCslUdHSebELpPloCb3p+BwFP+BuhXnb\/5LWCL8e3ZRwm+yPTS0YXmpMgiyqMLCOnQNYi2wgtznreQnkLcrLWHhrUTqy\/tvGP0zfJOVkQRF8MHf4nxCL8ezxK8wfa+5zav7m2EFHA8aWv1V4AwO5KvCkSbsEKVKWSP5yil4NLdaKzAiiiBtQiN438USknBFvkJON7j6T0LeYd9+eN0IRRvJLDIdw7c\/M10u2zC+8I1WISEEMSGCBT7NyZJJF5B6m4lPPDRP4BLRTr2w\/G2kcVmLafrRs\/dPHT4NJb9byviNNnjm8NeQxef4BJgXK7DpKVWFFxPZnCA1chquVhPdX8nUSSfKWLz819ylruvtXuIZOu5gcLmVlSV199c0KQkZS1zzlONt1FUzc4QOdLeB7kvAmDqCZ7jXFHtJ0tmV7uu2Cv3EKZ+ECTF\/xKPuquHIlEQITKLdYkiKWWvs+Ug\/yVPVdImShQcQ0JO\/rjWn7lYT0vB9f1GyCkJSNXZWYjkUO+4Awdwd9zvVkf3Mir+gvhyXAdQqXzxdgpA866\/lclwj34J3WSDVo5T7mCRCegAeHrrJAnD2Ns1z4XuNJsWO19elK+vZo+gfgBBlTgp0+q3JOBMuBTvRVbWoDuu7\/XQm81DyKJaN9txn7gHOAaOjbAvKlhTXNar9ayuEL6+HKqfk1H8VNUBVzEBvlfCvfkjaTc1Yh4s4qQAJDpn\/wIA1cTCoONNgTagOz5qSqU9PX9VTzsfOg2dpUAwBkhGyqsQxcSg\/AGxR47\/OQjPNT5ag4hB7xzCFwEbNDbqynLVp\/2bHKmLajGO2u3YlXBkla2jv8jMsjjD3iw0RpkqaNz+5VyY2LPN1BVXiwSSLlShAk+k1+xsKcPOv6N8PenPminn6S2KCgw5JJ\/adLdko5N3SUOdrKUlRmVlmDgPTl36YzV\/7fBp2MRe9NeFoKmieS8fSjEjZieBYP5O4aidDfRw\/\/yIR5RHKlPzg0Qcrv2aBkuquX9n6ZkBbEdrWZP7\/MiQX2hl4uJ6zRu8X7NbatQlMOEn7aCWPaCd1s8SHOf1LBJcwhEU6bd9t2mztTklUEzsNPJcFHVgtGkoEAHcZe5K1g8SWqWIfztnCs7gYXL+jP13URhj\/wNZLAGWdFQFmpPOy6+N91A34690cw2iDyptu6ECfLvuDgRzoY5YEYC6+DhKTrcFtUCgrWGCZBykTmoZz2wUBBYXiQJvD1pQoClKbdDPjLowBJdp6EFsqVXlaZb4kS1+17YFkthvXfT0xc9Yi9EvVp3ml1ooItftUK\/ZcGZ1F4TFMSBqMTObBVSh\/jng1DVHXvOF3EeIkmATx6TGPUumxynMmVIctHKADq7PfTG0pSqpYJSaG5zwLS\/H8q3iD0w+a+NYPMLt3WbLGWg=","iv":"78f84fd2ede4208d70986d248308dcde","s":"ffafa87de3d6fa0a"}