Klarna leads pay-later rivals in Gen Z outreach
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"89350376bf4ce0db78fd8ac016f5b9e0","s":"1cd4d961dac1b07d"}