Klarna leads pay-later rivals in Gen Z outreach
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"34f077989e56535f9b10f098349f984c","s":"0dbce0f275013e2a"}