Brazil interior’s mix of opportunities, challenges requires altered approach: BCG
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"d36530b172511570991aaccd32cf4cdd","s":"0bb4af12dd6ad08a"}