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Retail

Bridging online, offline key to selling luxury experience: Walpole

October 2, 2018

Burberry's Regent Street flagship blends physical and digital. Image credit: Burberry

 

While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.

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