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Brioni enters fragrance market with Lalique Group licensing deal

Brioni is known for its sharply cut Italian suits, with ambassadors such as actors Pierce Brosnan, Matt Dillon and the recently signed-on Brad Pitt. Image credit: Brioni Brioni is known for its sharply cut Italian suits, with ambassadors such as actors Pierce Brosnan, Matt Dillon and the recently signed-on Brad Pitt. Image credit: Brioni

 

Swiss-based Lalique Group will make perfumes for Kering’s Brioni menswear brand as both brands expand their repertoire.