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Britain’s Fortnum & Mason to roll out song-and-dance routine for Valentine’s hamper

Delivery of the Fortnum's Valentine's Day Hamper comes with a serenade from the delivery guy. Image courtesy of Fortnum & Mason Delivery of the Fortnum's Valentine's Day Hamper comes with a serenade from the delivery guy. Image courtesy of Fortnum & Mason

 

How should retailers stand out in the cacophonous noise of Valentine’s Day promotions?