![Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019](https://cache.luxurydaily.com/wp-content/uploads/2019/11/Selfridges-Opens-Permanent-Three-Screen-Cinema-4.jpg)
Britain’s Selfridges has become the first department store in the world to open a permanent cinema on its premises in a move that seeks to increase the experiential involvement of its brand with shoppers.
Britain’s Selfridges has become the first department store in the world to open a permanent cinema on its premises in a move that seeks to increase the experiential involvement of its brand with shoppers.