Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"0237ec2486928b6ed265b7b2a2ebb5f5","s":"74068f1b961b26eb"}
