Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"cc4114fac0d8afcaf1226a12ecaa129d","s":"cd9888c3e6afe397"}