Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"2526fc4a94e2bdc984f9be6032e93891","s":"2be93cc46f98eee0"}