Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"234b6669dad7a45704f25598b55803f3","s":"f4ed6b4c96023471"}
