Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"dcd53913579d10788319236b142c6c53","s":"728704cb45aaad88"}