Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"209ef8ef7e412b483effca9b3aba809c","s":"5a4de82edbfcb3ba"}
