Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"e5c4e003b3a8e1d862d7b059415b67c8","s":"c5b65a0c0186dc89"}
