Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"48eba8a9cdeef9275ca2cc18d48b2a23","s":"4c30f589dc39e5c3"}
