Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"455a5fb7f364a2352f63426b519889bc","s":"e1455faa0acf0b3c"}