Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"812e56206d7084d9f7362c36aafdc3c9","s":"5967f89ed4c4b647"}