Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"bf19817624d2b95733aa50ff4b84cccc","s":"99eb8309c96b9017"}
