Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"4a1a94c961a13d99c8e61c9e9fbc4677","s":"0cc5c3f2e66cd1da"}