Building brand affinity via personalized, cross-channel strategies
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"b4c81a4b9f6ec3b3bb37259dbdc6b2d8","s":"59caf3e15c966bc6"}
Kelly DeRosa is director of retail strategy at IgnitionOne