Building brand affinity via personalized, cross-channel strategies
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"c290cd79d83dfe21c51b076544311eca","s":"ea613b65bf1bab68"}
Kelly DeRosa is director of retail strategy at IgnitionOne