Building brand affinity via personalized, cross-channel strategies
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"3b2336f9861079ae9a62754d15ec277b","s":"71a4ce36801bb905"}
Kelly DeRosa is director of retail strategy at IgnitionOne