- Luxury Daily -
https://www.luxurydaily.com
-
Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
No Comments
Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
{"ct":"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","iv":"69e776a4385fd9739f602fcecef37cb5","s":"0d29c530c6c2b6df"}