Building brand affinity via personalized, cross-channel strategies
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"50cd274bf7efda04c9f4cdd9a6e48055","s":"0ef1d75ab549dd69"}
Kelly DeRosa is director of retail strategy at IgnitionOne