Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"53a88482ad5e095625287a53d5e94c04","s":"971ac3316e0254ea"}
Kelly DeRosa is director of retail strategy at IgnitionOne