Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"ce92cbbadab9dc587217e33bf0954955","s":"5cb1a3567a96e08f"}
Kelly DeRosa is director of retail strategy at IgnitionOne