Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"a69debb560b91154dd598183c239fc48","s":"3bc08e60580de3a4"}
Kelly DeRosa is director of retail strategy at IgnitionOne