Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"2753f79102a3f9757986a7b05407e87b","s":"43b0fe3ad9982777"}
Kelly DeRosa is director of retail strategy at IgnitionOne