Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"673749c1c0f185c0252494125697aeba","s":"bd8051e2e55d39b7"}
Kelly DeRosa is director of retail strategy at IgnitionOne