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Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
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Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
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","iv":"941cf55a19b8933f6d0e8512ddf0aa7a","s":"67afd637b2816e17"}