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Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
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Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
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","iv":"6c44b3f5c994d9816ffa8b1e6548ac28","s":"87a68a7d46caf599"}