Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No Comments{"ct":"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","iv":"3de81cfa45b59b6548e1cf891effd4b3","s":"ad8710953bfc9cae"}