Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"aa38f1c9a863a9dbd613a4050187fdd8","s":"503d6e42c529dd95"}
Kelly DeRosa is director of retail strategy at IgnitionOne