Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"80cc0ff3e66fbe54bf6dd299085e14c5","s":"e3d3a93e5e2a0ea5"}
Kelly DeRosa is director of retail strategy at IgnitionOne