Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"ac1539302f6f8f73dbb9d5189abb0112","s":"f587d60b44c16254"}
Kelly DeRosa is director of retail strategy at IgnitionOne