Building brand affinity via personalized, cross-channel strategies
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion | No 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","iv":"655bb9f8c57a4d2a4567cc2797815bb4","s":"fb71b450fae10fc1"}
Kelly DeRosa is director of retail strategy at IgnitionOne