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Building brand affinity via personalized, cross-channel strategies
Posted By
a Luxury Daily columnist
On
July 11, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Multichannel,News,Opinion |
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Kelly DeRosa is director of retail strategy at IgnitionOne
By
Kelly DeRosa
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","iv":"f7f3b9e3946cf546024197bf126c10c9","s":"eed40d54f4fcefaf"}