By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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","iv":"aef90034d3ec906e2c91a62278deaed4","s":"9b414d37d5199569"}