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Building enduring partnerships with social influencers

Posted ByJoe McCarthyOn In Apparel and accessories,Automotive,Consumer electronics,Consumer packaged goods,Featured,Food and beverage,Fragrance and personal care,Industry sectors,Multichannel,News,Retail,Travel and hospitality | No Comments
 

By Joe McCarthy

SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.