Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1b0bddd72002ce1a5cae4e63a7511b66","s":"ba5c6bb98cc5f22a"}
Brian Handly is cofounder/CEO of Reveal Mobile