Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e53a051ea5acb0b13ae803018964b4f7","s":"16a5c18b80d3ae8e"}
Brian Handly is cofounder/CEO of Reveal Mobile