Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0795f25a25cec5d3f3cfe065121f3a59","s":"ac28809927986ed6"}
Brian Handly is cofounder/CEO of Reveal Mobile