Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"549056f58ca50435cacce96f82e5cf90","s":"c7c405cc235d70bf"}
Brian Handly is cofounder/CEO of Reveal Mobile