Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"021a1eb5c7db45157403264e093a913e","s":"3b57e39e360efa4b"}
Brian Handly is cofounder/CEO of Reveal Mobile