Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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sbWTRhUto+4QbkzZOr4jmCi5evGSiTMsDJsZJdfSY9yQ8kLHb28141ZBsqSJMxg8\/6F5WjS+K7pYR1rmRgGbVlwZNzZ0UWX1kFAb\/pgSnrJtmOaM96rJHC9ud4b+4GlUXrhu0lWrnu7m0u+YZR1+nyprqufz4yyhbTTi2okqsw9pa\/2MotOL1g5E9N0LYCoWSQDnNnqsnmqBDBCB7yd0UdAAVkT9aEzsTuQpnQnOvjkeX3pirrneWJq3vgv+4U\/0Nzy\/mU22U2B3AMZOUf95jGKZWWIhbiuUpKeueisq1ZdpYgOmc+zfZb\/4fCOYDVJc39\/L3ZuKPysFdeuzKPBiCXr4G0vE3sZoJhBOi018xRfeQuCdeoMWlq2n0KqxzFlopCDFo4KPw714ko682jMq2Kfhrds8BhKxPCI5RyY0ZuHdvaKCe\/pOjs2XFbhXh441FrMHnIYzacexZuQB0dUF5ULcaIgcmvzvYm1EwQBhc8Wo2GYefl68OwJYFKMj+BA4NIMpSC49xZRplGL6XpmwG1lZ2BSGXPKGePD2+uMo3cKI\/BiawyeSh6\/Hxx1bYDRG6d5+mxjHSjo9bO4wV\/jFbGfFRz3RljR8h26838AIS7v8FGZxCA2wOKYrqwMlY0kAR7R6S1WrYEv3lFrHrh\/CGmtFC3BDOZGy7fFkTonHP+Bh+EIw46ZvubIHN\/1Ek3kGF21gvrJEEnqP8fUME0v8XHeA1BZ8ntJbuv3ZzYFAfvilAVzjl1xfgzAaUXnnjMF7PY4EXHQCmhXPNjNaY5y9D0N2o51Fj7w7rTqQl9Z4maURlXZawfAQZJjjWG3KMqnlm5smh4An4mwD8Ql8gdV7pyvLRL2JeGDmOhDp23S3e01i7EeWfkZYsLy0CqYmswlGOZuBEhrIXIU+HTn71AtuV\/sqHaFo9rCL8W\/nWHquOEdMX8BGG1fZdT4VNoyvutDikFGbryEm7n+AZ1F819EpL\/oSok4ePjWBhcPbmGDie7HO\/35pH9O3Ug\/i5ESmpoiHLZQBY6dfBgczZVYyBlTaj5OJ9cZcJ42P3FVYKE8OvlsJbz5PcjRBazsgumGkWTDP\/f3kAMZVirDlipsY5DOuZ5O4UH1xCKrH+HPgeBB9a+hamNio1XBIRPwL5wCyjFP5ubi5q6Y6zgwJq8JeDQXjjlILDsEFA+0VRR0HYgaKXUtkB0t9ZcXX1pCTD9MyiIWjsAYdgd41X+VAiYoKF6mqSPMZ6dvlGOPAEWgPHME6Ow9X51Aqa0ApiLfcQlHpQAjIVvwxHXFfO\/4hTAM3rTdBWb4mlJfNfIDb6iU2nCwJoDpnLol5Uqpykhvcq\/GLs0ofqmpTMfK37iuLupDdXjxkhzxt5mOj5igpxAdSaEk61ra3KlfC+O5Gl+LTDsGYXp+BrvsFs6GRsqPAhTkDiV7J4HPooVfgLg0yM34XbToIfRgv6ow214DN9FpBlG5XlIZcrmnEtDFDodDf0NU0d+zKJlPTUMi3g00bGwRmL0Brf5Wrj5+dRLhV1SZdA4rBn23x6FdOkL9JW7TFZ7PZLLeH0XXichU1s4Acymezi2Cs07yi7bW8\/vJi4Kawz\/J\/v5bviUBnaAnmNmtHJKwvLh3FbBxy5ykTzCl5O9diCF00Gn1gsUV\/2vNhp2Z9OgFwqTHze3ZtJjir4s6yFOreeg1ew5LbYiK8SXpWZbygPCfvIbbj13muVIP5OGX2FlxGZjjzrwHJMGA5O1DgrFjBGBKo9aIzCxzXmq8A5li65HZ\/87g1QD9odIxiTTtylpJOY6coaTRT7rJcsUaDEZHWzTHKwGQbB+1IdtSEcd\/GhwbxslL34iUPqqtdyfBUkFTMn4wuZbeQ9rk5sxRBur4zMPHdly3mFaAcGawjlMUgGKFR1gR3ErFwr0cPBYbAAy3rpobcTC\/pTixrj8dyW9h3vATwINOunnIhSWQjOadQbS42JYFNTjjsxdRZfp2xewiwpu6g6o8D2iJTyBXwnbhUbTqkejRkFwh9cV05e70n\/AybCqAj2cFrMG2VnNKqS59W2Vqz6Z+N+DllY37YafpL+jCUsTrczM6W6Qi90y9DactvIdV8sMJLoFrgtn7E1SD9s3jsEWeeHY2enEokC2hARK0SbKqkW1x4yc6yMq9K06YOwiP70yIMVjy\/BSKIEDfigVbtXU1TeYbbH9odJB3RkrNd+veoHnRveHz9PQOoqYAB4FmOywNduQyk8m\/jP3dsTU7t\/Wj8JSmyfCZnCrykJov2+wPzmpCYoCt5TfeeSFsIgrDZJZE59kZYaS0wXZuPGWcZxZrrjmKypeQ4kh7hE82Y7drGfFwkK\/9XMF4jAhEv0ZHehuQ79Cm7ta6PeFjd+REUSSxdfdnWJS7szyanFIH7B9oOUjovEk0XRaAqgRD1FEpw+UR3g2TZPqUgn4Sd+vCEynk44ji5ycfunx6VCbi3ty7lvX90BKuM8hc6GFnab20HxIONpZ1skD+6BX3EKuvnejsuE1Fw24D8rjkJgyOyfsQ1sAD7Kj7Ka+7HghQpLfi\/5Wl0rAahT2CNCAghlrFlQekNXTJDp+FxCcGlvabcL2MNR1wXzNa2Fxwyu+uRCZ8IDAEZFPNVI53xT\/QUhbexlwz4QtHF3+hKoM5Efx1ZU\/OyhZi3McM5F71PRy1bgDKewl5cE+hox24sXLkUaSmR6DUYAyDEN6P5j47SllNVz3g3Lr3j85iPz0OdOrK4AyAlYAYHMfTaoqpfQSW2JQHNXCYLIqlVhHq+OO\/jHCwJL\/\/6JnVviuAMC8GmlLOiTx\/JmHZyYhrvDPEVjDhSJztSP0kKxqzVfPf8DA8\/Nsbx1byPZXWTfIK8+v\/aYBPcc2HgzlbLpjNLKP7cIBF1xLO3kUwZOcyobQcli23VGZNQWQ6dZAWc7cx7+V6N6Dx6Ri7Uz5yKinX0XU3\/9eKtIr1wEWv+XWGxXXcEhpmBU7\/gquH9pgZ0U2jXjp6p13hHNSpht\/K1jSW6EHlly27lAHPQMJ7pT1uJmEAp8Tv3RuFQo9PWO8wXfMPaidbSJbJFERsgAWfS+kp1B7rwlyjIF5dOcMoY6hLjNsg28Jz3wPkew2K4cE9Rx7SXk9v4vBC2TvAlwFUOEBhzflJ3O40PN00ElaU\/Eoz6MTWYRwvbynjN7Kxq3FhRzXiQQdHBU1u2+EY4rXLwHxL\/FoOwbZgJ6BnOWKElMnM4ejG1HS+ry\/me1Ut6YPt0kLMGjM9N8\/jlUVJEl1sXVZDyuV56ltYtZWXGKtVv9FmmpmX0RaHl\/201CnABapEc16sv\/Sx+FBiCt4AAUGQ5++xiSy8Knw0Rx8hvJAolkCFj5tkXJ8PAH2ZbRSvvu4XaIATWrZEiQfx72lXlo2r0hoiB+mCvgmw+ra9Cpp4f1b5bgtaKsomj0vBCJ+KO+i6fpCSjHPwYSetyUUUrz19erpnY2JWk7Fl8qoWmuZ\/t1WgF\/oojomp4l6iD0HBw1qA1e4FT\/8ObhWwvMA0VOY5z3ZDUgcBinyNcLamMoQl8W\/nmSmoqEPcajfLvxv6vSvF3P85Z5Mu9ZQevAKlVoJskMqZLV5Kqm2mzPXuuYb47PCYJidP0ewtgHMnJX1NWMuzxYQo8iTxwbKtpzTB4pzbISve\/uKrRUu0kdo5BoG1XjLmGl\/6GMorGglCd6rgUWoOg7hkM1zQS7pGd+c3CtAC6uShAXKPtfHlANmn\/RMTGpPiIKqZZo00JXjj9A4snfhhSpUmESne5yEisUr6XUU=","iv":"f351445995b7a191b7e6ac076011847e","s":"f7ed51ab6f8326b9"}
Brian Handly is cofounder/CEO of Reveal Mobile