Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"32d5a6ae84322fccdaad089912cb1469","s":"83d736002b730fde"}
Brian Handly is cofounder/CEO of Reveal Mobile