Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3d33ab66894c900179c4716e2ec9d295","s":"1dbb9b584f3a2ae6"}
Brian Handly is cofounder/CEO of Reveal Mobile