Building mobile audience segments via precise location data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f82f14276d30650cf0301043c06be259","s":"9947c9b93966d201"}
Brian Handly is cofounder/CEO of Reveal Mobile