Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1f1bd0a5713224a4b731c510c71e1b79","s":"1f1c994cc45aaf2a"}
Brian Handly is cofounder/CEO of Reveal Mobile