Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"kE\/2kOYRjCb1TJEHE3HSp2UMcWTSstR7Dw9+0aC2VMQCAO\/vFaELJy2QYI34gW+OMjsKdCiR3OoJy8DuTmBs\/MYPROTiPmaCMzQngtjsVffI7lnvhZo6SOOGWcejJUEWJSNxhpZATjjPnAEfFlkfcerWokuXF7h9ZQT6JMIEkxXzTyTpeBxDOIQY9NWh26gOfmuVfivqDgXL7Tridi5DE8O5rUHzP7Y9dcbl+TCW3Pt25rHZHT0vTxm2N3a2DZgKb5aKdPwFjumhT7foeiicLIA7lx787b5iqk+SvopgXfzW01kIXcVOwmdZRvVPBFHyHqPEg9ug22uzhW\/LahMDDSIGyYPHFftrvnTYWfHLFcG7FAYeqjt0lapEPJ44yoYKFoAwK48Uw+MYnuaujtcLApoWFAcJMgeqtfnZtBW1nBg3PabwrrnrKlx\/Hyo2wK1+T86oNOsg2O7O14XnGp2FMunS8Bw2OCQfUvCOfqeAF4Mx+N5QhJMrgV+Z00CVbnfo+Hzz5WwrAdKkQVk1NqvHd1hhQENLCpUOJZ2ZTSqu2nCUQTS0slFc1ZW0hDC4zfI5E5e1GnX\/B2W3p0zRhuLsRBAsK6AL1eMqbSBaMm60C0M9QU7OclQ2WqMiB1jWi5YmnsWO9E7TyW1rdnb0db78GcO6hVwf9G4t3A1zgdN9wWtrKfULfTWWFQD6n\/neLf5Fu23mEwAQwUeTDwGwszHRGXFK0Z8D77YcNNCzuzz2GPp64tg4oNbB2dEVzMH1RTKKMekVHlem519ySX8X9JGpB5WonHUySpHjy1iXOrS7G9GRI81KTRBANe+3SOm7JU8ubPLX2P0lYVxqfYyTZ9qTmTUzXhIAKtflsixFu7SMXt9qBZ1jDiu4+T84j0KL3fFxMjd2lMTM2i3tCcuoavLJrRAP9+2DNFEL3kY81a7zQZhnPIn8EL3OCqHP7kPZwYNsDvn666mpWQQpzwjsdJs\/f7sB7vCFi+O3iIc+1l5PQS5gU5dmIb5KI3JbOkzl9g1a1hAUQrsOKAMEdwUlK4kh+PwsUEfOphl8IsGASMq8Ds2EJxc39x2SrO57AYqxDqzVGXQuX8SQFQ8z5f8VMQqS9vLDg3CZ2I\/cqR+A\/kv\/AV2AkLWyWaNlLfIDrPNVlUxFqRvCWdFMg4hwZGD9AxkRj8wv2qlc8Ej5ZWXbKHRwvXoaWgnfh1IlxRlGQ91vTh7s8e1M7V0tEYt+EsLOT5Ehe5CFNDH2nHhj3vnY4DR+g02IgHUr\/CaNrMvbJAZxD4SUgl1FNHSKgMJMLu63no81H56cEnfR\/G5UnS9VgcGxA1JB7BO1rs+gOqWAc4S7+g07d1OaBf6bAGA8GhZaKiysYrgqBatVNtfxCzJHbLrbiH4m8Is4qOoH7f3a9e6ZnehTi+NN2tv0L7NGIC2378P4\/gOHQIivxAhxF1NbOYK2SkpKksGvBzGksbLU4ohi\/dcLwhh+pq12QMGHmGCiST9b5MAFOlkjY19r8JIRCECVkWaBejmInO413An+nColkOsxQbHwJGSIBD5lMAzsW3iticRUgqwshpEjOjTpNGYwVuNj1dYwwsEAeSMgBdS+X\/a77bkTfZwYQPl5N1v0Kc\/O3qxNGxUCJTC6oeBlf1JAGf6NNTbApYRLFPOomjBaGz4Whi5Wvf8wFEup21jrQhyFSU0u8SwYG5yhNBen2ZpViXKfEnL9a9dKKf1mOVa4iofCh2+irduE+Ievr9pljh0Yh+CrvLtTOlJF6\/nTk0Uc49lqQ9FXl2SgZqA8KfJIDgCD6475zuhbFzZH3FmOpkl2Mic4JRycPh0LFGKqSL9TLo67sojGvGGmJV0cOJG42vWulVe9j17pGpw2po16VluklDc+N7BfvYJdr1ZZLUgR4JFPusS7cuVCpGDBC8JDw1QCnXTXiemosGUcEXjkDVlvN6sX\/efSxz8dU2brO141sJErWGAPwzgR3xj3vklxaVtVy9Kvk2gDYh5F7hT\/WUz4gEcMCRd8b\/kIauco7QhCprfo4zMCRKbM4dfMpCBnI55o1lNnPoRvFSRKEZ+SfIdqCsMBZn\/KrkphnpLkOoctVBxssqlkiKN6N9PlXJ07b0v0bmzg90aQMzK7z4tfZSFxWNw8dQqNhLh92ruYfeA9FVgOJoyKbKpZXq+tWyf3ckrkeA29U9f6EiigkcCHYmhFfOxr+sEheDhTqOgaclUPOr5GBjzgtVsRnvHTdHO39sTsG6CigWUJg7OQ+XU9r4OEFB4uX2+nXJ1UuEb62dsTerq+c527qwnUsQXYqlmcc1CoKTeAfo6xuXlSfTgGwT6iU09pwVHAejifmbqxit3ZrHmpPqJFWj2NWI8Z2iXGGpganO4lVYA16a2TvcM+crrqbsWoXzRdjOwfdn2NuS3ePgmu5Qz2pjNgh8A9qdiWTDwa+Vb3m9AKM2yh2pyNur3eIddjqYCeu718ZGBWv44BZoTYbhd9V1Ya3+vhLZTeNT6ycYxzMgATexrowmsD+LML2dIlrIiPOMjxSFjgQU8PaRinVWpVMqm8+M9QA5Hr2Z9ZAFjchVg3rD22dG7d+whPhUL279EF466j44g9qcqvu\/rFD0PbF5rXKYxkvbrpNlr9g6etxgQpn4m19u4ICqiI7+4NnLoWp6kT\/HmQ2cn7zptSk45OrXUoxLsIh2b6IGf+EB7Va+Jgd1yM9sDltngdgTZr0BH8z+FlhbX6WuaQv9TaNq+dXTtchoMWUy0Ng1IYdWw6nv77DgvJgNFgwHs0HvwX8eHdGQoLQo10DNtLTCkT0kfwySFQj8CuP44eU7JrBzrP1nXAYUDiTrziRzBil3t7LanyySGqjvamDwR6CYD0DZ6JVMFM41vKs32WBELBZ1ixAf8mX4SOM3FB30acKzQd1MZLChOqRj6TJfO0pPQQ7JW4bKsiHAWR+MdtEJtb04fQbVNRLHNuvr1\/9cR84qGNbUPuY4irkD4N6una3iy+MkO+6+D8a6I7aIWY27IX3uBCYF00cE2ggsdw6gppawBthvCmMcXpZOiIALgnSJlxozcOLbIjdXgWrbGhwzpGJZ5HwU6Gq3lzqNBcUgGDC94ioeQvRjcMM9nUctUkckbQ+WMweTR1Hqhd5Sl1LbcEvW392xJ3a8Ua5kwxwzWSx\/81szIilhNI\/yoNQItH+Hbj05QYDhYQUJKK0zXqSViaEGx\/GwdyWZXL4RrvBkmBLmK51AyrPbDQ+0iABF99ZQSYvT6PEv0QLZtFJbJ4VE9wtvkHEFdrhKvFfmmKoW6QVa5kFoq5nXTipARgtCX60cagSuy4VUaV\/qFRmHE2SpSu17hcNhGkpszJFRFF79YR3OM6k2uX27lXePHP1IEEHRBG5\/DUeClkhVX9oNMa+p82yz\/NH6ecWgKPLcGx8uEPQbQPEA6V49WfaPIAjd5C0ygXCBFrufsYeMAOoYmJD6wVGnJVDZ2kp9YkqK9Sp8\/tWpQlNgjnXCcIY2qomXYC58ug7E5Z3vkWI6ZRa8RFNfWNj1Dkjx\/GKPVJDI4kVZf3SOmCHrEqLeVMQtNoDLZXb4++LBgqLdzXeebCW9kUAl98sIKx63zmIN+hlgCsheapIr5EdWe1aCYWUklDHXIKe8oal+KMp383FwFtkFOiqLQhW\/+W0vqvv6GTjcAGeFKborGWK\/vaYMhyLILTuR7sCSGR7uO7aKSi3mk6+bFyL7vKj8Qpz3Dc\/M\/jeBuBSw6u5+KSp+Uwsbv9n8y\/+jvq8t9c9qbO5EVm1+10Seb+mW9Pq1\/QA5jIX9+iqzCGIjUn3k3tN001tVJgEqFMuOU2mcKMe7cpnY7RhLgaJkynhYOLA4eGnn1SP2tPyt3vNmw\/78GNfg\/PdVx8MK0CVm8TGiF5pQTvR7YoTvlZ\/4EfKP+YEiKW4uvBb28QMyFZnMs5qnwyqPJdjI1LmHVgBUpgYmZkyy\/4yaOujT0hVYx2poyrHxBJ6nXx9NP5bcS9phqSV4TzBFGRFrNe4UCUFPuQBcX6I\/4rLa7Gu9AYsJ68PI3juQr2P1IZq+8Y9LoWDw8hj7etHxDS46UX4iT0U7aAo6MmRVBo0bR\/w97uK\/LxEb8UaqPxqjexweIIlBWradImOc8oOiHlE+7VkWlvAJXmOZ5V0bGMm52XGp8ncC7gIMgViR4rwBFWTLbJQbT\/kIAfWC0IiqJ2jBdQ1eG1rVo8+WkkyAjGfFhll54FE5PhhTu9ePsJhwzqcJJYGRhCZjlcC7eBPgl46viOYwVimogaNBmT\/Db5xWwr9XfA5IbqPp1k7qSuHqTiMbcQE2zAcTruPDqZnhymhhRvtO0FESLoOaD9h7pI+sSW4k2w0O6PwLMt9Up2MImuzbnZBOOZ52E0XdaCzNV53nLpvfBYZQ47X97WUO6\/kIIXqbr4zdSkcZA4eFI9RnhGKE2BHJjmHVlfT4jDNBcWFr1gyUK2REGcq342ffFOTy91yXyVViKo9KKI2tvQakm4tYNMfyvO+XOPkO4EsHisXD5iHZHrXBi3UV3JpFyIlas44CGcQUcq2CYXMS+s6ohw8sPOnvXr5R5\/lQakklhn77yIHudTTpTdUYZxgbdUDbAkjO0wRC5wJgyt81Ra7N9G+b2AijK8AM\/yrF\/5hdkFrFyFPdDJ4+65sUrEllT3fpIeSh9I4JxftYNYPzNDsNO9kWNI2cfUJ74q5dCQ+FO5UmbN+fL\/cfYqSPnqETdFDJhjpgQ07Mfzrv6xVu8R1+jo7qKfEXUiqnnVM8yoecHfNfqZXO8c7zJT3g8Pl\/YuIbNIRKfLXoPdXHK3zjKrI7F2kFBON8GEDA8J9+p3BLnxKEKrpIQQmNue63XN9\/GPbnQK1cCWVdafJpTXs63QXEOxkk0FKwW0m79H0XxQ3pxsNFOETTCprTtW0v\/SaJE90q13O6OlpBJMtyMFdo0\/3lfnUxLipj2PdUgjNDJi8NVGwN\/YZFVC1\/FHlK51LO+reHJXEU4ScsbR19oJX27dAW2Es4A6hiWY\/NDhsLG9HGFqhwSbSTC\/519AHHiB\/68ctlq4Cqg8Vo9cL4owO5LB5xJaZEiks\/HLyF7AAR9uptTe7KjgdAQ+wiC1RRuBN5GTFjZVFoTeeM\/6s8PL69+o6I0Hx3fclhCnUeV6i5DE9xI2bosqSr0QcIkfXgcHobGUXEDu3+AewgUeF18KuuNrUAVMHw9PrnjEu7byokUPKoi0b3j25hP5Qzglhqmw5uEWfr43nEBAMUNDpO03SYWdu8h2Z6K1\/VmTQanT9ZmG590QhAzAVBbQKgek03ScTlKUJIm79yXxwWaA7FWW5s\/6y4jzM+EVvtiHwAi4DKw\/gWD20bvGVsK7yeKq8eSkSO\/MeGKecNeZys\/IcJ5gzPeRRMnVjgI0XF8lfxHHE22Z3pwq2yJZ+ilqPp+pbw2aQseJOYfGRIpuJGjHlzkm\/2N2mHf7nts1TWzm\/fC1NryVtueUXC+G2Xtl88asqtpo03QXkjFvUphiJ5jrPxubWk2U47TIZyp\/PLjPUuQyiPImEWFuxrx10mOObpA47UQqsZxlWOJkmvuPofKcnFVvRsuhLWfZnii9aZsrrvaLKNMI5FBWxo1KWyUF5bTa6JTALRz0yIKWpgeCLvyfPWs5NQ9tn6A6MW0\/NDKCN\/AbXoX9yKhllW7FJnhct2KD5dHqxo5NYvB\/SPZFLZVN7QDRg6qwJ9CHJoFsR5wxRmBemdJpMHfrf9ealm\/A8OgLFXbI5YpIJSHB\/nmGfvWnqgOiQjLEmJfAaZWBmfbZnCSC0bd74P4bfHO\/g+h5ewDp4N8GZWYBYfBpQEn\/rEYRaAUP4MIGk3RURqWu0wRO9t\/+P9wTPFCF4PKtYjAcGaGXgNZhJjB61GvcgHddZ8hs0EkqOKR42l4OgUEO9qfWOrSCp+G3\/NBsGTgIaDIX7dMaFI7rzZ4mgq8B2jCdAMBo7DmFgZuT0Kbq1Hax7jskcKJ2dfKE\/6tHff76PvpGWXRbe9EvXovnY9\/T94HkC4gqNV8kZ9Whs1ct+ZsZq7jBmuJ3BlK67zldulHGVJHGH+8h6pM1NKw9zyIO7xvrC4CoNhySmRbYkzDj\/pYRruRYPWSGc+P197ySybXee0KzIwe6eEe791HOXoo\/iA4xVfNJDw8mriMAxDbiTiau\/uQ82qJ4uOi6d5qbUShywAOm2KpDteBVWWDrJXAOCeM90R5pAI6FS9gOqdiZBzi8V\/lJemtp7EpCKqyA1DOBjaajkOSL9QNbU\/3xecH6\/lhYqAgbdf12kN6XjqAShX3WuFaFbjPH0ydts54R2ei9qi7+a6nHKAvYYRZ4yYo\/D4yd\/hFzwIWqmM8veeZ33IpcyupYMfDh63\/JeJ0DG5UCIT3gbD9tx5w\/D5XAv5Osux95NUxmcMN\/tnJeS5kZjtDfeGjfm7c9mnlqUIKCcSmWNRAj97t5jQToOF8vR8BAkwt19v7DNyoXgvvDGnTTnD+O0QUj2GogLmisOKFtGCd582JEgsD0THO+tRp+58FpGq2TQTe81c74FH2Wf7wAxygu240Ury1eQVifCESjIMEGM5mGD+EXNYmgIhfHu1kh3XxsNfQyWQZRW4INElgLm7v8WRsq2Q1wBLkEC6arnGdwBK9L0Zty9sFPESMfCxJFJwKaZzJc\/A0jw9Dfrl+\/1hUHh95aOpx5jVSWKZ7IrYjblBVg9l6jUtQsWNhDVLa5bMuiIcI59DajC8gADyxmrA9kqEUT6RmhUrbVGY15fMfxlfiod\/AxWYXUaC2ZpS9Cymr9CbGGnRNka+VUz8BHdJMatUUR6K3VITKbyUO44mjvH8zNS8IlAnFgDatX+9nZyFOJLwSNtSSYaI6YDv6knyXReFZz4J6k3cxyCIcM++T5TfF7hGntk56nAiYuwTcJxIPh9TQBQCx5dTzCgs9MPFZX69qHz\/fSelBZNb9dTV8\/Uwv96zHshb2vjjjxiTSZrBtwGYqIevyu63ZKFmkOVId4oqTGhpJVxpEvyGdZo6bFlNeIObPULyEwDpeUfLN4cWzbX9aE2u4g1KrVr0yjWwo5r21o7EzhL+3B9o3y8aSETRg4J\/Q8wp9Bp8X\/E7+tXHScCE1UhaJ47LcbMpAiAVyTKoT0msnr9nzlCrqr8VcAxobLoTbahRoZ+ntTC9KCmoXsdb2MVwrdA7Q+1P4JUjuHpknkF8QiT03XP0yKXp4dbM0vtKuZutOa9jOLtu24UI2P7eZhe2vi9MImoqmuvpyI6EzSQxxExHreKoVg7B\/gLySD\/O1TiZAf+c9JU1M7c99pt0OXKB7YTtIkVHkpnKo7PAQENL\/zqqsaY9KjxTpAPgyOVfQrUF0WSoyt3LEdOWhBmCIGP6a8XXBmujN3HxseZllapUhEtrEj45OiwkAtFej605O6EEVJY75gRlLhw9GUtXj5dN5IM5KRkfxyEYy2TUjvxe1OASUn4tjoQdsMcfiywfQAydNihJrQ6Lpc\/diij8vt9fI5qsXKZWthMfsNBFiLiCc\/dwrqcNKYdU276od\/bi6Yna1IxoFsCmExOMeavl00+BNXUS0VFN+Z7+By2gLsSEDKOqmmJr8A0\/duqSnut76bBN5izcFRSmUi4get1YHab55lcYBa2S+1oxEIvqLiEQJqU\/etpvppVTD6Cerpt3EljKH32QFyQch\/e1I0UFTDIOm4ipRDUumukx42Wgj6eip\/MuQcB3j5lJRGgyi0ayLl01Zpv6lesloEKW+k0Df4ZNr5lPpow7IKpNlKLpu8q15WaKSc3g237MWoy3mZ\/TuxOCVcXSaxIPzP43E9+wN7MbIEPP7sZrXZVbuD8Z9EKCLAl532hErfaAwQTErpj03mQDrEqyWG5IaajKV5ylrZczLvBPsvZkvMYgIm6x6EbQ3UqDfoXJVXcUDXul6TnMjgzSAK4ksm8ZzTnVeroIrYmvl5KF52AJhModUzMS70PS3ZRwLa9pnNgqw39uQfOVNW8RGXaGG5d\/lp3Cru5jkdCBn45371ygYtlcw4QUlqoV3dw1fiDr19a4zO0sla2bcScNeb\/6xHxAYECzCadQTuU6UR17WJKWQ9P\/\/AWCmOjHXsm532kCwfQDhLUm+Gd\/LgpiHWnZ9ug16NggGpUXfwgYa6cQWQe8DKFdwBPdigwMR5p+g8JlPKXBMePCy\/ln1UD2NBsChFGecTKMhOLf9wOclx9uuxcQH5TFQGgOBUiWrZPtZd5B0FO87azGutn9o2\/3OkVGyxfNQJE1+bINb6HDsIEhI042+29SityWY3OsyasCyh3nzYfUpwA0eV\/abLSpTTgUmrvt50uRc1uIWGp26ZrKtGUKB6o7cD+nOg+\/4JCSMFGI266TUi93Il6ml6Z13dcHmyKBkVBshbGYqQx3ysP+CfQ+EudC8dVfwckb8\/HvyKEtXb87d7NY4VV8qY5TWkrHgci7RALH9abQRPIgxpUgJQC90Tr2kH1RAsPaaBvGPpprjC6ZbEbUo4BVvqH1u4AdBEgi9m9tZqh1U1jtQaLgz++o8rtZIUUJHe33FwuCxWGvcZKBfH2yq0192qroNFeLq5ZJDTIc7C2jyX9sSaoP1KyX05mpk41AT97O2zDL7GruUfza11MxRc++f5GYT9sBvzH1r6BamHTNGgKVZo5p3sDLFNI5ismKhDnwPfmSyxnNKkM0jSZa6d3GEERB4=","iv":"66724964f3181a57828614dca0606b14","s":"34641e3abf10e812"}
Brian Handly is cofounder/CEO of Reveal Mobile