Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6957e2562cff6b4e162189eacaaf893f","s":"3d7f42f25fc47f9c"}
Brian Handly is cofounder/CEO of Reveal Mobile