Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f41c3cd4a9884de3b38c538ea8f9fede","s":"eeedcff9353d7da6"}
Brian Handly is cofounder/CEO of Reveal Mobile