Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"82f682bad0ad395101d79abbebfff55f","s":"907287377c51c8f8"}
Brian Handly is cofounder/CEO of Reveal Mobile