Building mobile audience segments via precise location data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"97418def799aacb02060cabad7017120","s":"93bd88efabaa6b8b"}
Brian Handly is cofounder/CEO of Reveal Mobile