Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"86911b5bec97433611b81121152e3134","s":"77fafb4e4c7d8cfb"}