Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"207dd20912e7b09397f15955edfbcb6e","s":"6c77b8f4fdfc7d3d"}
There is a reason for that new car smell. Image credit: ScentAir