Building shopping experiences that tap into your audience’s senses
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"d41520c001b2be5c37505d8676a84972","s"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There is a reason for that new car smell. Image credit: ScentAir