Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"6dcf2c63d7d1929f2661cc988d351582","s":"c548c178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There is a reason for that new car smell. Image credit: ScentAir