Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"0b566cc23905a0f0ada28b87858afad3",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There is a reason for that new car smell. Image credit: ScentAir