Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"ba33c7fd8277405d34b0bf25dadc40ea","s":"df3af34fc5fcda1a"}
There is a reason for that new car smell. Image credit: ScentAir