Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"beb70f0b765137f9c8edc30a4fd49841","s":"a7225728ec90c0a3"}