Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"7164d35efb854b66ede33fffd65e946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There is a reason for that new car smell. Image credit: ScentAir