Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"1f604e6d3c755cba4ed480048beedcc4","s":"7a7c515dbcc46892"}
There is a reason for that new car smell. Image credit: ScentAir