Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"df3ff74d341dbf1559ae50d53e4c6ad3","s":"1ef2782859aab7d9"}
There is a reason for that new car smell. Image credit: ScentAir