There is a reason for that new car smell. Image credit: ScentAir
Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"98bddb9fe55077572d9b6795dd489721","s":"b362f9ad585c3a7b"}