Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"07612e824928c42a1582d6dd9ec3a4bf","s":"a24317f77fc7c0f6"}
There is a reason for that new car smell. Image credit: ScentAir