Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"cc25b2c307b2631b972222fdce95cbb5",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