Building shopping experiences that tap into your audience’s senses
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion | No 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","iv":"fc6a704fcff12f310c6852952ae2f096","s":"7b2dc10e83f7722b"}
There is a reason for that new car smell. Image credit: ScentAir