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July 7, 2020
  1. Day's wrap: Gucci, Panerai, Hermès and relationship-building post-pandemic
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  3. Louis Vuitton is top-ranking luxury brand for brand value
  4. 5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
  5. Gucci to unveil Epilogue collection via live-streaming
  6. Personalizing digital engagement could save luxury fashion
  7. The art of reopening: How hotels should get it right
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Burberry targets younger market using Brooklyn Beckham, Snapchat

January 29, 2016

Brooklyn Beckham for Burberry Brit Brooklyn Beckham for Burberry Brit

 

By Staff reports

British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.

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  1. Day's wrap: Gucci, Panerai, Hermès and relationship-building post-pandemic
  2. Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling
  3. Louis Vuitton is top-ranking luxury brand for brand value
  4. 5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
  5. Gucci to unveil Epilogue collection via live-streaming
  6. Personalizing digital engagement could save luxury fashion
  7. The art of reopening: How hotels should get it right
  8. Is drop retail the next step in the digital transformation of beauty brands?
  9. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  10. New “Made in China” tag is winning the hearts of local millennials
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