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Burberry targets younger market using Brooklyn Beckham, Snapchat

January 29, 2016

Brooklyn Beckham for Burberry Brit Brooklyn Beckham for Burberry Brit

 

By Staff reports

British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.

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  1. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  2. Free webinar Oct. 27: Finances of the luxury home buyer
  3. Introducing Luxury Women to Watch 2022
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. How luxury brands can win Gen Z and millennial shoppers
  7. Four Seasons Maui unveils lifestyle brand campaign
  8. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  9. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  10. WatchBox expands into Switzerland with headquarters
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