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Burberry targets younger market using Brooklyn Beckham, Snapchat

January 29, 2016

Brooklyn Beckham for Burberry Brit Brooklyn Beckham for Burberry Brit

 

By Staff reports

British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.

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  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. The logic of livestreaming in China is changing: What does it mean for luxury?
  4. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  5. New York, Hamptons see double-digit super-prime sales growth
  6. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  7. Dior explores ancient textiles for summer menswear
  8. Tiffany & Co. further commits to music with latest partnership
  9. Free webinar: 5 trends in the luxury goods industry
  10. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
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