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Calls-to-action imperative for mail-triggered luxury purchases

Posted ByTricia CarrOn In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Jewelry,Mail,News | No Comments

 

By Tricia Carr

For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer's message.