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Can COVID-19 cool off China’s scalding sneaker market?

China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Image credit: Jordan Brand China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Image credit: Jordan Brand

 

By Wenzhuo Wu