Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"ad10e402da08f728f2c058de3fbf0b31","s":"d1b8850ba4fafb1e"}
Gucci's TikTok. Image credit: Gucci