Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"38852980c655e1fd6ec05654bc94571e","s":"ba3fc743fb56a62e"}
Gucci's TikTok. Image credit: Gucci