Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"c815b0099959a3e741932dfcdea8825f","s":"517a13fca0fafb45"}
Gucci's TikTok. Image credit: Gucci