Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"32ca72888d6eb75dd0c41daeff5aeabc","s":"f1104cbfc6b5aa8d"}
Gucci's TikTok. Image credit: Gucci