Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"5f31d630724bbce2b2a0432ad8504c28","s":"ed56508d9954ec5a"}
Gucci's TikTok. Image credit: Gucci