Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No Comments{"ct":"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","iv":"16c62e1dcdde50a15c1d88412a659b01","s":"35af7a3472b49306"}
Gucci's TikTok. Image credit: Gucci