Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"1148baab703a2672cb98f5412cfc1a83","s":"2d551a1d7eb32eaf"}
Gucci's TikTok. Image credit: Gucci