Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"a3a7311d6e3b5e878b93e69001d6e628","s":"e11a41a88aa675bc"}
Gucci's TikTok. Image credit: Gucci