Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"fb2830c6483452f51309503aebb34f29","s":"a7958ac222a47009"}
Gucci's TikTok. Image credit: Gucci