Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"b88c2bc7cd2564dbbc7a8c804917c6e3","s":"cbdadf8b0a824d12"}
Gucci's TikTok. Image credit: Gucci