Gucci's TikTok. Image credit: Gucci
Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"b6f3dd53fcf9aa1a6b2e05f78d55ecff","s":"6641253e529e333c"}