Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"9c787ca05483071a8b488ae6e45b7167","s":"b74b25b51624aa66"}
Gucci's TikTok. Image credit: Gucci