Can Gucci do the renegade? Luxury brands in the era of TikTok
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Software and technology | No 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","iv":"f7792c5807f0c9b7b23350355ee0841d","s":"14966ea2bc00e628"}
Gucci's TikTok. Image credit: Gucci